Cushman & Wakefield has been monitoring the migration patterns of leasing transactions since 2013, to understand the makeup of occupier demand and location patterns. We have analysed where companies have moved from and to and the change in the quantum of space occupied. This year we analysed 307 transactions in excess of 10,000 sq ft that occurred during 2018, accounting for 84% of all space let in Central London.
It is an increasingly commonly-held belief that office occupiers are now ‘location-agnostic,’ with advances in technology making the need to be close to clients and competitors less relevant. Instead, our research shows that location remains paramount. It is the criteria used to select the location that have evolved. To maximise the impact of real estate, occupiers now increasingly consider Central London as one market, and are becoming more fluid in their movement between the traditional submarkets. This research demonstrates the extent of that movement and identifies the parts of the Capital attracting the strongest interest.
Click on the years to see the migration patterns
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