How are Today’s Owners Responding to the Demand for Sustainable Real Estate?

Cushman & Wakefield, the world’s largest privately-held commercial real estate services firm, today issued its latest Investor Insight report identifying key drivers of sustainable practices. The report is available at the following link:

US Investor Survey - Sustainable Real Estate

Today’s leading occupiers realize that environmental responsibility is not only essential to business operations, but can also enhance a corporation’s brand and customer appeal. Large multinationals typically have formal social responsibility programs in place to address the environmental concerns of their shareholders and employees. 

Occupiers have long been implementing sustainable strategies within their corporate facilities as a way to reduce costs. But, the value proposition of owning green real estate hasn’t always been clear. 

Cushman & Wakefield recently surveyed leading property owners and investors across the U.S. to determine how sustainability affects their investment decisions in the commercial office sector. The results provide keen insight into what owners are doing about sustainability and how they are adjusting their business practices in today’s environmentally conscious culture:

Investors are demanding real estate managers address sustainability in evaluating new investments, with 72% of those surveyed stating they have established policies at the fund level. Respondents also perceived sustainability performance to have a positive correlation to value. 

The ability of a property to deliver energy efficiency to tenants ranked highest out of 14 factors in contributing the most value to an asset. While value varies from market to market, sustainability’s impact can be significant in making a property more competitive and assisting in a more rapid lease-up. 

Supported by an established management platform and best-in-class technology, Cushman & Wakefield’s Investor Services assists clients locally, regionally and globally with their integrated real estate strategies. Highly skilled professionals take a proactive, cutting edge approach to deliver customized solutions and work with investors to maximize the financial potential of their assets.