Cushman Cushman & Wakefield, the world’s largest privately-held commercial real estate services firm, released today Human Capital: The War for Talent and its Effect on Real Estate, C&W’s latest research report, which makes recommendations about how leading occupiers turn to real estate as part of the solution.
Download the Report: Human Capital: The War for Talent and its Effect on Real Estate
There is constant buzz around the war for talent. Today's leading corporations compete fiercely for professionals who can produce new and innovative ideas and create a competitive edge.
“Now more than ever, real estate plays a significant role in recruiting, retaining and engaging talent,” said Debra Moritz, Executive Managing Director and Head of U.S. Business Consulting at Cushman & Wakefield.
Whether through workplace designs that help foster collaboration, amenities that enhance work/life balance, or locations that draw the right professional demographics, real estate’s role in the talent war is increasingly important.
“Occupiers are seeking real estate solutions that provide them with the best chance to capture the talent to drive corporate innovation,” added Rick Cleveland, Managing Director of CIS Research & Strategy at Cushman & Wakefield.
Given that labor costs typically far exceed real estate costs, occupier strategies include considering a workplace strategy as a way to contain occupancy costs before compromising on the cost and quality of labor.
Successful properties focus on the employee experience. Therefore, investor strategies include the need to ensure that capital improvement budgets focus on making the right investments to attract and retain talent in the industries being targeted.