Alanna Joy Loeffler joined Cushman & Wakefield’s Retail Services Group in 2012, working closely with Gene Spiegelman and Michael O’Neill to provide clients with multi-platform marketing solutions along with a focus on business development. Her keen eye for detail and demonstrated aptitude for coordinating dynamic marketing programs helped her rise through the ranks quickly, and today, she serves as marketing and communications lead for the Americas Retail Services platform.
In her role, Alanna leads retail marketing efforts across the Americas-- creating, managing and executing a strategic marketing plan comprised of annual, quarterly and ongoing initiatives that support business objectives, advance business development and expand the depth and breadth of retail thought leadership for Cushman & Wakefield. She leads, manages and executes multi-faceted marketing and communications programs for all U.S.-based retail events and conferences as ICSC’s exclusive global sponsor. She collaborates with local retail marketing teams and brokers across the U.S. and Canada on creative marketing solutions for agency assignments and occupier clients. She also supports cross-selling business initiatives by structuring and implementing marketing collateral and internal resources that target various client and prospect segments.
With a background in client service, art direction and graphic design on the agency side, her real estate marketing experience has led her to work with the likes of Beacon Capital Partners, Corcoran Sunshine Marketing Group, The Durst Organization, Extell Developers, LCOR, Millennium Partners, Related, RXR Realty, Savanna Fund, SL Green Realty Corp., The Carlyle Group, TIAA-CREF and Trinity Real Estate, among many others.
Ms. Loeffler graduated from Alfred University with a B.F.A. in Graphic Design and a B.S. in Business Administration. She was only the second student in the school’s long history to be awarded dual degrees in these fields. She is Cushman & Wakefield’s 2018 Co-Chair of WIN (Women’s Integrated Network) Tri-State Chapter, and a member of ICSC.