Molly Brannon joined Cushman & Wakefield in 2012. In her current roles as Head of Business Development, Americas for Cushman & Wakefield, Ms. Brannon is responsible for the development and implementation of a uniform business development methodology across the enterprise to increase existing business and capture new opportunities. This includes the development of best-in-class tools, platforms and processes, to mobilize around our most significant pursuits with greater discipline and focus. She also leading and facilitating a multi-disciplinary sales leadership training and development program for managing principals, brokers, sales professionals, and marketing staff to drive engagement and boost performance across key markets. Recently, she also spearheaded the development and 45+-market roll-out of a custom sales enablement tool across the Americas.
In her prior role as the Business Development Lead for the Tri-State Region, Ms, Brannon led the Marketing function for their highest grossing region at Cushman & Wakefield, responsible for nearly 25% of annual global revenue. In this capacity, she directed a multidisciplinary team of writers, designers and project managers supporting business development efforts of more than 450 brokerage professionals across multiple offices. In 5 years, she led team in the delivery of an unprecedented volume of more than 2,800 multi-platform presentations and proposals, client retention projects, and strategic marketing assignments. Over a five year period, her team achieved a 65% average regional win rate – against three formidable primary and multiple mid-tier competitors – resulting in more than 120 million square feet of new business.
Ms. Brannon joined Cushman & Wakefield, following a dynamic marketing leadership career mobilizing vision, strategy and execution at national and global B2B firms, healthcare organizations and NPOs. She brought to Cushman & Wakefield strong real estate marketing and management experience, including her roles as Director of Marketing at GVA Williams (now Colliers) in New York and Senior Marketing and Communications Manager for Savills Studley in the Washington, D.C. region. In these positions, her responsibilities included corporate branding, developing approaches to secure major regional/multi-national corporate clients, and deploying new marketing and communication tools to promote the firms’ capabilities.
In addition to working for more than 15 years in the real estate sector, Ms. Brannon also served as Vice President and Director of Marketing for the International Institute for Conflict Resolution, a legal industry think tank serving the needs of Fortune 500 general counsel and leading global law firms.
Committed, both professionally and personally, to issues at the forefront of public interest, Ms. Brannon has more than 10 years of experience in the non-profit sector, including expertise in corporate and cause-related marketing and a track record of success in mobilizing stakeholders around a cause. She was awarded 1996 Ryan White Foundation Award for initiating a student-run health program at a Washington, D.C. high school.
In addition to periodic charitable activities throughout the year, she has also served as a weekly volunteer for a New York City soup kitchen for more than eight years.
Education and Affiliations
Ms. Brannon is a graduate of the University of Virginia (B.A. in Psychology). She also received an Associates degree from Northern Virginia Community College and studied at the University of Florida, where she worked as a recruiter for the school’s championship football team.
She is a member of Cushman & Wakefield’s Women’s Integrated Network, the UVA Club of New York and the Daughters of the American Revolution (Mary Washington Colonial Chapter).
Ms. Brannon is a passionate traveller whose tips have taken her to numerous destinations around the world – most recently to Egypt. She is an avid lover of art and art history and a connoisseur of food and drink and the discriminating enjoyment of them. She grew up in the Washington, D.C. area.