Robert Baraf

Bob Baraf

Executive Director

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  • Location

    1290 Avenue of the Americas
    New York, NY 10104-6178
    United States

  • Phone

    +1 212 841-7674

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Profile

Robert A. B. Baraf is an Executive Director at Cushman & Wakefield, based out of the firm’s Midtown New York office. He began his career in 1986 at the Edward S. Gordon Company (“ESG”), and a year later was promoted to Director of Leasing. 

In this role, he helped transform the company’s business structure from a disorganized system of reporting and accounting into a cohesive corporate structure that created an efficient and synergistic team concept that was implemented for each new project. Mr. Baraf was also responsible for the management of all national and international business for ESG (now known as CBRE) through its affiliate referral service, ONCOR International.

He joined Cushman & Wakefield in 2003 and has since amassed an extensive and impressive track record, completing millions of square feet on behalf of both tenants and landlords. 

Mr. Baraf was part of the team that successfully relocated the giftware industry from 225 Fifth Avenue to 450,000 SF at 7 West 34th Street, as well as the menswear industry from 1350 Avenue of the Americas to 641 Lexington Avenue for 100,000 SF. He also has extensive experience representing Bank of America at 9 W. 57th and Arthur Anderson at 1345 Avenue of the America totaling more than 1 million SF.

Prior to entering the real estate industry in 1986, Mr. Baraf was President and CEO of Fiberglass Resources Corporation, a manufacturer of fiberglass-reinforced, thermoset epoxy custom piping systems for the utility, oil and gas industries. Mr. Baraf sold this business to Koch Industries of Wichita, KS in 1984. He brings an extensive business background and macro view of businesses and overhead costs, with particular emphasis on the real estate component and how it impacts the bottom line.

Mr. Baraf holds a B.A. from Lafayette College and an L.L.B. from Brooklyn Law School. He has given lectures regarding real estate issues at the American Bar Association, Real Estate Lawyers Division Conference in Orlando, and also completed a speaking tour in London, Milan, and Paris regarding corporate buyer values and how they relate to real estate leaseholds in the United States.

Assignments

Tenant Representation

  • American Century Investments – 666 Third Ave.
  • Furman Selz – 230 Park Ave., 237 Park Ave.
  • Arthur Anderson – 1395 Avenue of the Americas
  • FOJP Services – 63 Madison Avenue
  • Ogden Corporation – 2 Penn Plaza
  • Giftware Association – 7 West 34th St.
  • Miller Buckfire – 250 Park Ave., Citicorp Building
  • Merlin Securities – 595 Madison Ave., 640 Fifth Ave.
  • Mark Fisher Shoes – 725 Fifth Ave., 595 Madison Ave.
  • Prosper Marketplace – Salt Lake City, UT; San Francisco, CA; Tempe, AZ; Newark, DE

Landlord Representation

  • 555 Madison Avenue
  • 1290 Avenue of the Americas
  • 5 Penn Plaza
  • 152 W. 57th St. (Carnegie Hall Tower)
  • 380 Madison Avenue
  • 485 Fifth Avenue