Robert A. B. Baraf is an Executive Director located at the world headquarters office of Cushman & Wakefield (“C&W”). Mr. Baraf joined C&W in 2003 and has extensive transaction experience as both a tenant and landlord representative. Mr. Baraf’s distinguished real estate career began in 1986 at the Edward S. Gordon Company (“ESG”) which is now known as CB Richard Ellis, Inc. In 1987 he was made Director of Leasing, establishing a corporate structure upon what had traditionally been a separate franchise operational system. He was instrumental in creating managed brokerage for ESG and the synergistic team concept that was individually created for each project. Mr. Baraf was responsible for the management of all national and international business for ESG through its affiliate program, ONCOR International.
Mr. Baraf has consummated millions of square feet of tenant representation assignments including American Century Investments, Arthur Anderson, Bank of America Securities LLC, Enzon, Furman Selz, Reis Inc., Think Equity and Merlin Securities, to name a few. He has also represented Landlords at many coveted buildings in New York including 555 Madison Avenue, 1290 Avenue of the Americas, 5 Penn Plaza, Carnegie Hall Tower, 380 Madison Avenue and 485 Fifth Avenue. Mr. Baraf was part of the team that successfully relocated the gift industry from 225 Fifth Avenue to a new 400,000 RSF showroom building at 7 West 34th Street as well as the Menswear Industry from 1350 Avenue of the Americas to a new 100,000 SF show room facility at 641 Lexington Avenue. In addition, Mr. Baraf has extensive experience in representing charitable organizations such as Jewish Board of Education, Jewish Community Centers of North America , FOJP Services and Jewish Education Services of North America, to name a few. He was recently a member of the team that relocated GMHC to its new 170,000 SF facility at 450 West 33rd Street.
Prior to entering the real estate industry in 1986, Mr. Baraf was President and CEO of Fiberglass Resources Corporation, a manufacturer of fiberglass-reinforced thermoset epoxy custom piping systems for the utility, oil, coal and gas industries. Mr. Baraf sold this business to Koch Industries of Wichita, Kansas in 1984. He brings an extensive business background and macro view of businesses and overhead costs, with particular emphasis on the real estate component and how it impacts the bottom line.
Mr. Baraf holds a BA from Lafayette College and an L.L.B. from Brooklyn Law School. He has given lectures regarding real estate issues at the American Bar Association, Real Estate Lawyers Division Conference in Orlando (May, 1995), as well as completing a speaking tour in London, Milan and Paris regarding corporate buyer values and how they relate to real estate leaseholds in the United States. Mr. Baraf is an attorney and has been quoted and published in numerous national trade publications such as his article entitled, “Move Now to Lop Off Real Estate Rental Costs”, published in Corporate Cashflow Magazine.