Roberta Liss

President, Northeast, North-Central, Mid-Atlantic Region

Profile

Roberta leads Cushman & Wakefield’s Northeast, North Central and Mid-Atlantic Regions where she partners with leaders in Chicago, Minneapolis, Boston, Philadelphia, Baltimore, Washington DC, Bethesda, and Tysons Corner offices to advance corporate strategic initiatives. Throughout these markets, Roberta provides consistent strategic leadership, identifies expansion and diversification opportunities, builds business development and client relationships, recruits and develops talent, and ensures profitability across all service lines. Prior to this role, she served as Managing Principal for the Washington, DC Metropolitan Region for Cushman & Wakefield and President of the Eastern Region for DTZ.

Before joining DTZ, Roberta served as Executive Vice President of Leasing, Marketing and Acquisitions at BECO Management. Before joining BECO, she was Executive Vice President of CBRE in Washington, DC, where she was a tenant and landlord broker and led strategic planning efforts

She also has served as Director of Brokerage for Washington, DC, and Maryland at Trammell Crow Co. where she was a principal and led capital markets, tenant representation, agency leasing, retail leasing and tax appeal. During her 36-year career, Roberta has executed transactions totaling more than 30 million square feet of space, has transacted eight building sales, and has advised Fortune 100 companies, financial institutions, health care companies, institutional owners and private developers on real estate matters, transactions and strategic planning.

Areas of Specialization 

Regional and Market Leadership
Strategic Planning
Brokerage
Marketing & Branding

Clients Served

  • Ameritas/Acacia
  • Bank of America
  • Brookfield
  • CNA Insurance
  • Department of Health and Human Services
  • Discovery Channel
  • Kaiser Permanente
  • Principal Financial Group
  • TH Real Estate


Professional Affiliations

The Economic Club of Washington, DC
Commercial Real Estate Brokerage Association of Greater Washington, DC (CREBA) Commercial Real Estate Women (CREW)
NAIOP

Community Leadership

Professional Advisory Board of Penn State Architectural Engineering Penn State College of Engineering Advancement Committee
Boys & Girls Club of Greater Washington Board Member
CREW, Sponsorship Chair, CREW CEO Leader, Mentorship Program

Education

Bachelor of Architectural Engineering, Pennsylvania State University, 5-Year Engineering Program

Awards & Associations

Washingtonian Magazine’s Most Powerful Women, 2017

Washington Business Journal’s 2015 Women Who Mean Business Award 

Jewish Women International Top 10 Women to Watch, 2014 

Outstanding Engineering Award, Penn State, 2013