Location Strategy for US-Based Office Operations - Cushman & Wakefield

Location Strategy for US-Based Office Operations

Jeff Lessard

Jeff Lessard

Senior Managing Director

Phone +1 603 921-0102

Contact me

This paper examines the best practice approach for selecting the optimal location for new or relocating business operations. It reviews how to identify functional candidates for relocation, assessing the financial feasibility of relocation, alternative transition strategies, identifying the optimal alternative location for the operation, and on the-ground investigation of alternative locations, and incentives. The paper notes the importance of human capital and operational excellence as drivers of location strategy.

This article first appeared in Corporate Real Estate Journal, Volume 4 Number 2.