US Lodging Overview - Cushman & Wakefield

US Lodging Overview

Much of the lodging industry discussion in the first half of 2016 relates to the trends that are playing out relative to a moderating U.S. hotel performance. Coming off of the record occupancy and rate achievements of 2015, when the national occupancy level reached 65.6 percent with an average daily rate of $120 and an average RevPAR of $79.00, the first half of 2016 reflects a deceleration from six consecutive years of post-recessionary growth. While the growth in occupancy and average daily rate are lessening, the overall national trends are still positive. On a regional basis, however, a number of the top 25 markets had some contraction in rate and/or occupancy, while others continue to thrive.