WHAT’S DRIVING WHAT’S NEXT
Retail has always been about evolution and change, but the pace today is unprecedented. Evolving customer preferences regarding where and how they shop make it challenging for many retailers to adapt. Moreover, the Internet and ecommerce highlights systemic changes many retailers face in seeking to capture shopper’s attention and drawing them into physical stores. We are now in a period of deep transformation and many traditional retail formats are struggling to keep up.
The state's retail market is well positioned to face changing dynamics head on. Florida's population growth and booming tourism industry allows retail to not only survive but thrive. It is now in the forefront of WHAT'S NEXT and is driving that change throughout the rest of the country.