Office Outlook 2020

Andrew Phipps

Head of EMEA Research

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office Outlook 2020

Redefining quality and future potential


In 2020, workplace strategies have become increasingly important for companies of all sizes – especially in an ever more competitive market for attracting and retaining top talent.

Employers are increasingly searching for workplaces that encourage collaboration, stimulate efficiency, increase satisfaction at work and contribute to work/life balance. This is leading to the growth of flexible office spaces, the intensification of tech use, and the gradual transformation of traditional office buildings into open and multi-purpose workplaces.


In this report, we look at some of the key office trends in 2020:

Flexible workspaces

Europe is seeing DELETE exponential growth in flexible contracts and coworking spaces, with demand from startups, freelancers and entrepreneurs. These spaces enable workers to take advantage of synergies created through meetings and events – and a strong market is developing, with emblematic buildings a preferred location. Corporations are also increasingly looking at coworking as an option for employees with special requirements.

Place is crucial

Because an office must empower workers’ creativity and attract talent, determining the optimum business location is perhaps more important today than at any time in the past. Tenants also increasingly demand an understanding of how they use a building, so landlords’ ability to provide this – perhaps through technological solutions – will be a key differentiator.

“It's an employee's world. Place drives experience"
– Workplace 2025: People, Place, Technology – Cushman & Wakefield

Smart Buildings

By recording and analysing motion activity inside an office, AI-driven “Smart Buildings” and immersive technologies can now reveal how spaces are being used, prompting reorganisation and driving efficiency. Furthermore, building management sensors can also monitor and control technical systems such as heating, ventilation and lighting in order to intelligently optimise a building’s performance.

In our Office Outlook report, we further examine how office space is being transformed – and what impact new technologies are having on development.

Download now to find out how developers, occupiers and investors can fully capitalise on 2020’s changing landscape.

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