To draw attention to men's health, Cushman & Wakefield started the third edition of the November Blue campaign, a worldwide movement created to reinforce the importance of prevention and early diagnosis of prostate cancer. On November 18, all employees were invited to work dressed in blue clothes. The employees located at the Berrini 500 Building, the company's headquarters, participated in a collective photo, which was posted on the company's social networks.
According to Datasus' Mortality Information System (SIM), every day 42 men die from prostate cancer and approximately 3 million live with the disease. There are an estimated 68,220 new cases per year, according to the National Cancer Institute (Inca).