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Cushman & Wakefield donates masks to Casa do Zezinho

5/22/2020

Thinking of new ways to help those most in need in this scenario of pandemic and social isolation, Cushman & Wakefield donated 400 fabric masks to Casa do Zezinho. The donation was made on May 4 and the masks were distributed to the children and their families served by the institution.

The idea arose from the need to develop other ways of working with partner institutions, helping local communities and generating positive impacts on society. The action also complements the internal campaign “Conexão Solidária”, which aims to encourage Cushman & Wakefield employees to support actions of partner institutions, such as Casa do Zezinho, Casa Ondina Lobo and the Hemocentro da Santa Casa.

The masks were made by the Brasilianas Group, which is formed by artisans who act as environmental agents, collecting banners and fabrics discarded by the textile industries of São Paulo. From this collection, they take raw materials to develop products such as bags, necessaries and accessories. The group is part of a local development movement based on the principles of solidarity economy, seeking to share the results and valuing cooperation and collective management as a way of organizing work.

For Alessandro Vay, Human Resources Director for South America, the action made it possible to assist two partner institutions, Casa do Zezinho and Grupo Brasilianas. “I was struck by the fact that when we spoke to Brasilianas, the artisans had not thought about the possibility of producing masks and had no idea how to make them. Our Corporate Sustainability area passed all the guidelines and opened for them the opportunity not only to maintain themselves during the crisis, but also to carry out extremely relevant work for the whole of society ”, highlights Vay.

Nivea Pizzolito, Corporate Sustainability Consultant, highlights that the action made it possible to cross institutions with different purposes, but that have an essential role in society. “This social action is a support for our partner institutions that help people in situations of social vulnerability. It is the company's way of returning this contribution to society. In this difficult time of crisis, these institutions are extremely important to help the most vulnerable population ”, concludes Nivea.

Founded in 1994, Casa do Zezinho is a non-profit social institution that functions as a space for the development of human potential and activities for children and young people from low-income families. The institution offers classes in complementary education, art, culture and professional training workshops for more than 1700 students.

 

About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 50,000 employees in 400 offices and 60 countries. In 2020, the firm had revenue of $7.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services. To learn more, visit www.cushmanwakefield.com or follow @CushWake on Twitter.

 

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