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Prague’s Newest Retail and Leisure Destination Prague’s Newest Retail and Leisure Destination

Stories

Helping to Create & Curate Prague’s Newest Retail and Leisure Destination

Savarin is a brand-new destination for shops, restaurants, cafes and entertainment in the heart of the city.

1 The Oppurtunity

Following involvement in several feasibility studies for pipeline schemes and redevelopments across Europe, the Cross-Border team - alongside C&W’s Czech retail team - were instructed by Crestyl to advise on a new mixed-use scheme in Prague. Savarin is a brand-new destination for shops, restaurants, cafes and entertainment in the heart of the city. Due to open in Q4 2022, the 1.7 ha site will repurpose a historic, character square to offer 38,000 sqm retail space, 20,000 sqm offices and direct Metro access, anchored by Time Out Market.

2 The Solution

C&W was asked to undertake a feasibility study and leasing strategy for the development, providing a view of how the standout retail and leisure offer should be realised, structured and achieved. The Cross-Border Retail & Leisure team utilised its unique consultancy offer, applying a data-driven approach to understanding the scheme’s catchment. Using a catchment model, the team analysed the demographic makeup, consumer spending and tourism characteristics. This also included in-depth competitor analysis and benchmarking against Prague’s existing retail and leisure offer to ensure that Savarin offers a point of difference whilst also complementing the rest of the city.

 

3 The Results

Results of the analysis identified a significant opportunity to create a retail and leisure destination, based on a varied demographic and high tourist footfall. Following this, the team identified and developed a detailed leasing strategy for Savarin in order to achieve an eclectic mix of top-quality brands across a range of categories. Combining the local expertise of C&W’s team on the ground with the Cross-Border team’s international perspective, the project team was able to achieve the mix of both national and international operators that the client required. Finally, the team recommended an actionable marketing strategy to kick off the leasing process.

 

MEET THE TEAM

Catherine Stevenson London (image)
Catherine Stevenson

Associate
London, United Kingdom


+44 207 152 5705

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Jan Kotrbáček
Jan Kotrbáček

International Partner, Head of Retail Agency CEE
Prague, Czechia


+420 234 603 603

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A great retail proposition is only the beginning.

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