The consultancy advised on the transaction that enabled the entry of the South Korean brand into one of the busiest streets in Lisbon’s Baixa district.
Cushman & Wakefield (C&W) advised on the sale of the store located at Rua Áurea 172-174, in Lisbon’s Baixa district. The asset is currently leased to the South Korean brand MiiN Cosmetics, which opened its first physical store in the Portuguese market in this 80 m² space. The process involved mediating the sale/purchase between two national family offices, with the consultancy acting on behalf of the seller.
Specializing in Korean cosmetics and founded in Spain in 2014, MiiN Cosmetics currently operates more than 30 stores worldwide, complemented by an online store that distributes over 80 K-Beauty brands. The brand opened its first store in Portugal in October, in one of the most prime retail areas of Lisbon’s Baixa, characterized by heavy foot traffic, strong demand from international brands, and a highly dynamic tourist flow.
Inês Sousa, Senior Consultant and Head of the Private Wealth division at C&W in Portugal, comments: “High street retail continues to stand out as a strategic investment for Family Offices and private investors, driven by the scarcity of supply in premium locations and the consistent demand from international brands. This combination, supported by long-term lease agreements with leading operators, makes this asset class one of the most resilient in the market.”
“With tourism boosting the performance of the main shopping streets, iconic assets in prime locations continue to offer stability and long-term appreciation, and this is one such case. It was a privilege to assist the seller in this transaction and support the buyer in implementing a solid, future-oriented investment strategy,” she adds.
This is yet another transaction completed by the consultancy this year in the Private Wealth segment, reinforcing the prominence of private investors and Family Offices in Portugal’s real estate investment market. Both parties involved in this process have chosen not to disclose the transaction values.
