With over 25 years of history, Bluebird is a leading Portuguese brand in the jewellery and watchmaking sector. It stands out for the in-house development of its collections through dedicated teams of designers, jewellers, and goldsmiths. With an established store network in Portugal and a strong online presence, Bluebird offers a diverse selection of brands, styles, and pieces designed to suit different personalities, occasions, and forms of self-expression.
Currently operating 14 stores in Portugal, located in some of the country’s leading shopping centres, the brand aims to accelerate its growth through an ambitious national expansion plan. The objective is to reach between 25 and 30 stores by 2030. The strategy focuses on dominant shopping centres in cities where the brand is not yet represented or where opportunities exist to strengthen its presence. The search is primarily for retail units ranging from 150 sqm to 200 sqm, featuring wide storefronts, high visibility, and strong commercial exposure.
João Pereira, Senior Retail Consultant at Cushman & Wakefield, commented: “This service line has always been successfully developed by C&W, and we believe we can continue to achieve excellent results with Bluebird, to whom we are grateful for their trust. We are very excited about this partnership, which allows us to represent an outstanding Portuguese brand within Portugal’s demanding and highly competitive shopping centre market.”
He added: “We firmly believe that Bluebird is a valuable addition to any retail project, due to its ability to complement the existing tenant mix, its strong brand recognition among Portuguese consumers, and the quality of the concept it has developed over more than two decades of operation.”
