Forum Castelo Branco Strengthens Retail Offering with New Leading Brands

Forum Castelo Branco is strengthening its retail offering with the arrival of new leading brands. Following the recent openings of Primark and ZU, the shopping centre welcomed Primor on 25 October, further reinforcing a particularly dynamic period in the evolution of its retail mix.

The arrival of these three brands represents an important milestone in the renewal of Forum Castelo Branco’s commercial offering, broadening the options available to visitors and enhancing the centre’s ability to continue attracting new operators.

This new phase follows significant investments in the asset by its owner, CA Património Crescente, a fund managed by Square Asset Management, and continues the management and value-enhancement strategy developed by Cushman & Wakefield (C&W). The consultancy has managed the shopping centre for several years and is also responsible for its leasing activities.

The opening of Primark is particularly significant in strengthening the fashion segment, while ZU and Primor contribute to diversifying the centre’s offer across different retail categories.

According to Mafalda Cotta, Head of Retail at Square Asset Management: “These openings represent a very positive milestone in the evolution of Forum Castelo Branco. They are the result of an investment strategy focused on enhancing the value of the asset and renewing its commercial offering, creating the conditions to attract leading brands and provide visitors with an increasingly complete experience. These additions strengthen the centre’s attractiveness and positioning and give us confidence to continue investing in its evolution.”

Nuno Costa, Associate in the Retail Asset Management team and Centre Manager at Cushman & Wakefield, commented: “These new openings reflect a very positive moment for Forum Castelo Branco and embody a continuous effort to renew and upgrade its retail offering. The arrival of brands with distinct profiles strengthens the centre’s retail mix and enables us to continue providing new concepts and experiences for our visitors. For C&W, which has been involved with this asset for several years, it is particularly rewarding to contribute to this new phase of Forum Castelo Branco.”

Forum Castelo Branco is a shopping centre with 18,300 sq m of Gross Lettable Area (GLA), spread across two floors and home to 75 stores. Key occupiers include leading brands such as Worten, JD Sports, Sport Zone, H&M, Primark, Primor, and Pingo Doce supermarket.

These recent openings further reinforce the centre’s ongoing retail renewal strategy, strengthening Forum Castelo Branco’s position as a leading retail destination in the region and marking a new stage in its development.