CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
European Hospitality Update European Hospitality Update

European Hospitality Update

Dive into the newest trends of the European hospitality market with Cushman & Wakefield's comprehensive H1 2025 update. Discover investment opportunities, market dynamics, and forecasts tailored for the hospitality sector stakeholders.

Access the Report

Unleashing the Potential of European Hospitality Real Estate

As the European hotel market enters a post-recovery phase, marked by heightened investment appetite, our Cushman & Wakefield European Hotels Update H1 2025 provides a focused analysis of the market’s performance, including demand growth, profitability, transaction activity, outlook, and more. 

This edition examines the ongoing expansion of the hotel sector, noting that demand continues to grow, driving improved performance across most markets. Profitability gains have been driven by both top-line improvements and tight cost management, while investment in hotels has reached its highest level in recent years. The outlook for the remainder of 2025 and beyond is optimistic, with continued growth expected despite some ongoing challenges.

European Hospitality Update Includes:

  • Latest tourism trends shaping hotel demand, driven by shifting traveller behaviour, economic factors, and international visitor flows.
  • Hotel performance insights, including key profitability drivers, occupancy rates, and revenue trends across major urban and resort markets.
  • Investment market analysis, highlighting capital flows, emerging hotspots, and the evolving strategies of investors navigating a changing financial environment.
Why This Matters:

The hospitality sector continues to be shaped by global economic shifts, demographic trends, and evolving guest expectations. For investors, developers, and operators, staying informed is essential for identifying opportunities, mitigating risks, and making strategic decisions that drive long-term success in an increasingly competitive market.

CONTACT US TO FIND OUT MORE

Our hospitality experts are ready to offer personalised advice and insights. Let's make your project a success.


SUBSCRIBE FOR MORE INSIGHTS

Stay updated with the hospitality industry's latest trends, research, and market intelligence. Navigate market trends with confidence:

  • Inform your investment strategies with in-depth analysis
  • Leverage opportunities in the evolving hospitality landscape
  • Enhance your competitive edge in the European market
  • Save time with concise, expert insights
Subscribe

Related Insights

Hotel Investor Compass
Research

European Hotel Investor Compass

Gain exclusive insights of the European hospitality sector with our in-depth Hotel Investor Survey. 
4/2/2025
pillows on hotel double bed
MarketBeat

Hospitality Market Trends & Data

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Bořivoj Vokřínek • 3/26/2025

Interested in learning more?

Get in touch and we can assist with any additional information you need.

Cushman & Wakefield verwendet Cookies, um den Datenverkehr zu analysieren und unseren Kunden das beste Erlebnis auf dieser Website zu bieten. Schließen Sie diesen Dialog und stimmen Sie zu oder besuchen Sie diese Seite, um mehr zu erfahren:
Cookie-Hinweis

MORE OPTIONS
Zustimmen und schließen
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS