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European Hotel Investor Compass 2026
Italy is the most attractive destination in Europe for hotel investment in 2026.
Milan tops the ranking of European cities, ahead of Madrid and Rome.
Italy ranks first among the most attractive European regions for investment in the hotel sector in 2026, with an attractiveness index of 4.2 out of 5, surpassing the Iberian Peninsula (4.1) and France (3.6). This is according to the fifth edition of the European Hotel Investor Compass, the annual report by Cushman & Wakefield based on a survey conducted between December 2025 and February 2026 among 74 institutional investors in Europe, including private equity funds, REITs and other institutional investors who, over the five-year period 2020–2025, invested a total of around €18 billion in the European hotel sector.Francesco Calia • March 30, 2026
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