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European Hotel Investor Compass 2026 European Hotel Investor Compass 2026
European Hotel Investor Compass 2026

Italy is the most attractive destination in Europe for hotel investment in 2026.
Milan tops the ranking of European cities, ahead of Madrid and Rome.

Italy ranks first among the most attractive European regions for investment in the hotel sector in 2026, with an attractiveness index of 4.2 out of 5, surpassing the Iberian Peninsula (4.1) and France (3.6). This is according to the fifth edition of the European Hotel Investor Compass, the annual report by Cushman & Wakefield based on a survey conducted between December 2025 and February 2026 among 74 institutional investors in Europe, including private equity funds, REITs and other institutional investors who, over the five-year period 2020–2025, invested a total of around €18 billion in the European hotel sector.

Francesco Calia • March 30, 2026

European Hotel Investment To Ramp Up In 2025 With The Iberian Peninsula, Italy And France as Top Targets European Hotel Investment To Ramp Up In 2025 With The Iberian Peninsula, Italy And France as Top Targets
European Hotel Investment To Ramp Up In 2025 With The Iberian Peninsula, Italy And France as Top Targets

According to Cushman & Wakefield, the Iberian Peninsula, Italy and France remain the most attractive destinations in Europe for hotel investment in 2025.

Francesco Calia • March 31, 2025

Cushman & Wakefield appoints Giusi Ferone as Head of Sales for Project & Development Services Italy Cushman & Wakefield appoints Giusi Ferone as Head of Sales for Project & Development Services Italy
Cushman & Wakefield appoints Giusi Ferone as Head of Sales for Project & Development Services Italy

Giusi Ferone has joined Cushman & Wakefield as Head of Sales for Project & Development Services (PDS) in Italy. In this strategic role, she will contribute to the growth and positioning of the PDS division, known for its multidisciplinary and client-focused approach to design, project management and construction management services.

Lamberto Agostini • February 24, 2025

Cushman & Wakefield’s new offices in Milan have been awarded the WELL GOLD Certificate Cushman & Wakefield’s new offices in Milan have been awarded the WELL GOLD Certificate
Cushman & Wakefield’s new offices in Milan have been awarded the WELL GOLD Certificate

Located in Via Turati 18 and designed according to the “Total Workplace Ecosystem”, they improve the day-to-day employee experience and the workplace organization through the “Activity based working” approach: a system with fewer fixed workstations and more shared, open spaces, which accommodate both individual and collective tasks, while at the same time fostering human interaction. A smart, efficient, technological, and sustainable place.

Lamberto Agostini • September 26, 2023

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