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Industries & Specialties

Hospitality

Shaping the future of experiences and the places that make them
hotel reception

Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave.

Thailand's hospitality sector is a dynamic investment landscape, driven by strong tourism, new hotel brands, and changing capital flows. This mix creates both great opportunities and real risks. Bangkok serves as a key business and leisure hub, Phuket is a world-class resort destination and the nation offers a broad spectrum of destinations for all types of visitors. With its unique characteristics between submarkets success here requires deep, local market knowledge, not just broad regional guesswork. Complex rules around foreign ownership rule, secure land titles, and hotel licensing require expert guidance at every step.

What Sets Us Apart

Experience-Led Strategies That Drive Returns

Hotel guests and investors demand performance. We align brand positioning, guest experience, and operational metrics to unlock asset value across all accommodation types and quality segments, from urban markets to tropical resorts.

Capital Expertise Across the Lifecycle

We bring sophisticated financial analysis and a deep understanding of capital relationships to every hotel transaction. Our expertise covers acquisitions, debt advisory, repositioning, and disposition of single assets or portfolios.

Insights That Uncover Opportunity Early

To arrive at the best decision, it is imperative that we continuously track hotel performance, supply, and investment flows. Our data-driven approach gives clients the lead time to act on opportunities before they become widely visible.

Advisors Who Understand the Business

Our team has direct experience in hotel ownership, operations, lending, and development. We understand what drives performance at the property level, not just on the term sheet.

Global Platform, Local Precision

We connect international capital with Thailand-specific opportunities. Our local market insight spans the major tourism and accommodation submarkets around the country, ensuring consistent execution.

Strategies Built for a Changing Market

We help clients anticipate market shifts, from technology adoption, sustainability needs to new supply. This ensures that valuable capital is deployed so that assets are positioned to succeed in the evolving hospitality landscape.

Services

Our Services



Capital Markets


We have the capacity to advise on hotel transactions across Thailand. Our services include pricing intelligence, buyer qualification, and deal structuring. In recognizing that every transaction has its own unique characteristics, we craft distinct strategies to ensure timely success for our clients and their partners.

Asset Management


Operating performance and the value of a hospitality asset are intrinsically linked. To maximize opportunities in an ever-changing business, we help hotel owners with asset management, operator selection, brand repositioning, and performance benchmarking to deliver stronger returns through any market cycle. 

Valuation & Advisory


Accurate hotel valuations are a critical part of the financing and planning process, and market industry understanding and accuracy are key for smooth and comprehensive financial requirements.  Our experienced and internationally recognized valuers regularly provide independent assessments based on market metrics, specific local market evidence, transactional activity and an in depth understanding of Thai hotel regulations licensing frameworks.

Learn more about Valuation & Advisory

Project & Development Services


We guide clients through the development pipeline, from branded residences to urban hotels. We provide feasibility analysis, concept positioning, and development oversight to help bring projects to market with confidence.

Learn more about Project & Development Services

ESG & Sustainability


We help clients navigate sustainability in the hospitality sector. Our advisory services focus on integrating ESG principles into asset strategy, from green building certifications to social impact initiatives.

Team

Gregory ONeill Condon.png
Greg Condon

Head of Retail & Hospitality
Thailand

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Research

Inside Thailand's Logistics & Industrial Market_pic1.JPG
Insights • Investment / Capital Markets

Inside Thailand's Logistics & Industrial Market: Q2 2026 Update

Industrial land runs short as demand outpaces supply, pushing prices and rents higher and shifting bargaining power from tenants back to landlords — even as FDI cools from last year's high base.
Tanisara Luensuksan • 17/07/2026
Thailand property market
Article • Valuation

Three Property Valuation Types in Thailand: Which One Should You Use?

Thailand's property market features three distinct valuation types — each serving different purposes. Professional valuers help investors understand which value applies to specific decisions, ensuring informed financial strategies.
 
16/07/2026
How Zoning Changes.jpg
Article • Valuation

New Town Plans, New Values: How Zoning Changes Can Reprice Your Property

When the new city plan comes into force, are you sure your land will benefit – not lose development potential? From a valuer's view, new zoning isn't just a map color – it's a direct shift in land potential that must reflect as value uplift or discount in your assets.
16/07/2026
school thailand-card.jpg
Insights • Economy

International Schools in Thailand Flourish: A Look at Elite Families and Their Ownership

Thailand has been experiencing a continuous decline in population for a long time, leading to decreased sales of consumer goods and lower demand for housing. 
 
Surachet Kongcheep • 21/02/2025
Thailands Skyline.png
Insights • Economy

Why warehouse rental prices in Thailand have not significantly increased over a 10-year period

Thailand has an abundance of vacant land, particularly in areas designated for warehouses, transportation, and industrial zones. Many local developers own vacant land, leading to constant construction of new warehouse facilities. The steady annual increase in warehouse supply, around 10-20%, means that the supply is consistently rising in line with, or even outpacing, demand.
Phongphan Phloiphet • 12/09/2024
Decoding COP26 Card image
Insights • Sustainability / ESG

Green Financing and Building Retrofits in APAC

At the recent COP26 Summit in Glasgow, over 450 of the world’s banks have committed to decarbonising their investments and lending. What does this mean for Asia Pacific?
06/12/2021
View all

FREQUENTLY ASKED QUESTIONS

Advisory spans the full asset lifecycle, from acquisition due diligence and valuation through to development feasibility, asset management, operator selection, and potentially eventual disposition. The Thai market presents specific considerations such as foreign ownership restrictions, land title legality, and hotel licensing classifications that require advisory experience and expertise to deal with orderly and conclusively.

Bangkok's hotel market began the year strongly based on the traditional high season. City-wide occupancy across all segments was strong, driven by high-season demand for international visitations. However, the Middle East Conflict has had a significant detrimental effect on market performance since March 2026, with the increase in travel costs and global economic uncertainty curtailing a substantial portion of international and long-haul travel; especially via the Middle East transit routes. This has impacted negatively on occupancy rates across the market and placed pricing pressure on operators as the competition for guests has heightened. Furthermore, Bangkok has a significant pipeline of circa 9,000 proposed guest rooms which are anticipated to enter the market before 2031, which will test absorption capacity and pricing in the most populated segments.

Phuket operates on a slightly different investment logic to that found in Bangkok. The market is majority driven by international leisure demand, and therefore is more susceptible to seasonal occupancy patterns and global geopolitical conditions. Notwithstanding these potential limitations, given the continued popularity of Phuket as a favoured and trusted destination for major international origin markets, the island retains a strong Luxury and Upscale accommodation segment that consistently delivers elevated occupancy rates and RevPAR growth.

Hotel acquisitions require careful analysis of land title structure, licensing status, operator agreements, and foreign ownership constraints. Buyers need a clear view of current operating performance, the competitive supply pipeline, and realistic repositioning or asset enhancement potential.

We work with developers from early-stage concept through to delivery based on our understanding of current and relevant national tourism demand drivers, analysis of construction costs, and knowledge of successful project design. This process includes site assessment and financial feasibility analysis for new projects, brand selection advisory, and mixed-use structuring.

CAN'T FIND WHAT YOU'RE LOOKING FOR?

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