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Upacking Europe's Linving Revolution Upacking Europe's Linving Revolution

Unpacking Europe's Living Revolution

Tom McCabe • 6/20/2024

Explore Cushman & Wakefield's comprehensive analysis of Europe’s living sector through 2040. Our latest report delves into the demographic and societal trends driving unprecedented growth, the challenges of meeting housing needs, and strategic insights for investors and developers.

Key Highlights:

  • Growing demand across private rented, student accommodation, senior living, and affordable housing segments.
  • Projected demographic shifts and their impact on housing needs.
  • Investment opportunities in key European regions.
  • Policy recommendations to support housing development.
  • Download the full report now and stay ahead in the evolving living sector landscape.
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  • Make well-informed investment decisions
  • Optimize your returns in the European living sector
  • Gain a competitive edge
  • Save time with our expert insights


Tom McCabe
Tom McCabe

Director, Head of Research & Insights
Dublin, Ireland

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Millie todd
Millie Harper

Associate, Head of Living Research
London, United Kingdom

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Latest Trends in Europe’s Living Sector

  • Demographic Shifts: Population growth and ageing populations are reshaping housing needs.
  • Urbanization: Major cities are expected to grow, increasing demand for urban housing.
  • Housing Affordability: Affordability issues continue to drive rental and affordable housing demand.
  • Senior Living: The growing elderly population necessitates more senior living facilities.
  • Student Accommodation: Rising international student numbers fuel demand for purpose-built student housing.

Frequently Asked Questions

The growth is primarily driven by demographic shifts, including an increase in private rented, student accommodation, senior living, and affordable housing demand. Urbanisation and changes in housing affordability also play significant roles.

Countries with growing populations and potential for further urbanisation, such as the UK, Ireland, Benelux countries, Spain, and Sweden, present the most attractive investment opportunities.

Key challenges include high construction costs, regulatory hurdles, and housing affordability issues. Government support and streamlined planning processes are essential to overcoming these challenges.

Investors can benefit from understanding demographic and societal trends, focusing on regions with high growth potential, and staying informed about policy changes and market conditions.

Urbanisation significantly impacts housing demand, with major European cities expected to grow substantially, driving the need for diverse housing solutions.


Contact our team for the latest on the real estate markets.
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