The rise of the student accommodation market
One of the clearest themes emerging from our 2025 European living Investor survey was the rise of the student accommodation market. 75% of the investors we polled identified the Purpose-Built Student Accommodation (PBSA) segment as a key investment target on a 1–3-year horizon – the strongest response for any living submarket, while nearly half (48%) expected it to be the best performing living segment this year.
A variety of factors have brought the PBSA market to this important juncture in its evolution. From an education standpoint, we have seen sizeable shifts in tertiary education patterns which have undoubtedly helped to create this market. Eurostat data indicate that in 2004 18.2% of 25–74-year-olds in the EU 20 had achieved a tertiary level educational qualification – just 20 years later this percentage had nearly doubled to 30.8%. Similarly in the UK the percentage of 25–64-year-olds with a tertiary level qualification rose to over 50% by 2023.
The clear correlation between education and living standards together with the demands of an ever-changing labour market have driven this push towards higher education levels and we don’t expect this to change. The recognition of education in Sustainable Development Goals further emphasises the importance of education into the future. This is another argument for ongoing government spending on tertiary education but one which is subject to the usual caveats around public finances.
The growth of the student accommodation sector in Europe in the past ten years is a great illustration of how the built environment has responded to these societal shifts. The PBSA market now consistently accounts for 10-15% of all investment in the European living sector. A confluence of many factors apart from the aforementioned educational trends - population growth, foreign student demand, lack of supply and a somewhat lighter regulatory backdrop (compared to the private rental market) have all added to momentum in this market of late.
From a demographic perspective, population growth patterns still represent a clear near-term tailwind for student accommodation demand in Europe. The data for the UK and EU 27 countries in chart 1 indicate that the population of 18-25 year olds in Europe is forecast to keep rising until the early part of the next decade before slowing – peaking in around 2031 in the EU and a little later in the UK.