European Retail Logistics

Real Estate Strategies for Retail Evolution

In today’s retail landscape, logistics play a central role in both meeting customer expectations and driving operational efficiency. The rapid expansion of e-commerce alongside the requirement to replenish physical stores, growing demand for sustainable options, and the need for seamless omnichannel experiences are reshaping how retailers approach logistics.

Cushman & Wakefield’s Retail Logistics report sheds light on the evolving strategies that retailers are employing to meet these demands—whether through innovative delivery options, advanced data analytics, or adoption of automation and robotics – and how this is impacting their real estate choices. Here, we offer a deeper look at the latest trends and practical insights to turn logistics networks into powerful tools for resilience, growth, and customer satisfaction.

Key Takeaways from the report

With in-depth data analytics and strategic expertise, we offer guidance that addresses the complexities of modern retail logistics including:

Aligning Inventory with Demand Across Channels
Flexible Last-Mile Delivery Options to Meet Customer Expectations
Omnichannel Integration to Strengthen Brand Loyalty
Sustainability as a Central Component of Modern Logistics
Building Resilience through Predictive Analytics

Aligning Inventory with Demand Across Channels

As customers shop both in-store and online, ensuring the right products are available at the right locations is critical for a smooth consumer experience. Our examination of the challenges and the strategies to overcome them shows how your logistics networks can adapt to new retail environments.

Flexible Last-Mile Delivery Options to Meet Customer Expectations

Today’s customers increasingly expect options in how, when, and where they receive products they buy online. Flexibility in last-mile delivery allows retailers to cater to these expectations while managing costs effectively. Cushman & Wakefield offers guidance on strategies to ensure customer expectations are met and cost to serve is being managed.

Omnichannel Integration to Strengthen Brand Loyalty

For today’s shoppers, a cohesive experience between digital and physical channels is crucial. The ability to browse online and seamlessly pick up in-store, or return items across channels, enhances brand loyalty and customer satisfaction. Our report highlights how omnichannel integration helps retailers provide this unified experience. Integrating logistics between channels strengthens your brand journey, meeting high customer expectations and positioning you as a reliable, customer-first brand.

Sustainability as a Central Component of Modern Logistics

With 87% of logistics-related emissions coming from transportation alone, sustainable logistics practices are now essential for both operational efficiency and regulatory compliance. Our report showcases approaches to reduce carbon impact, such as optimising transport routesand adopting energy-efficient warehousing practices. Retailers implementing these changes report reduction in carbon emissions as well as in operational costs, while aligning with consumers’ growing preference for environmentally responsible brands.

Building Resilience through Predictive Analytics

Resilience is crucial for retailers navigating seasonal demand, fluctuating customer patterns, and unexpected disruptions. By incorporating predictive analytics and digital twins, retailers can anticipate inventory needs, manage peaks, and adapt to changing conditions. Our report examines the strategies that retailers are adopting to ensure their supply chains remain resilient and robust in the midst of changing dynamics.

Explore Our Services

With expertise in retail and logistics real estate, Cushman & Wakefield offers unique insights that help retailers develop resilient, adaptable logistics networks. Our approach combines industry-leading data, strategic foresight, and a commitment to continuous improvement.

In addition to these insights, Cushman & Wakefield provides hands-on support to help retailers turn strategic recommendations into actionable results. From tailored inventory optimisation plans to sustainability assessments and omnichannel logistics integration, our services ensure that retailers can implement impactful changes across their logistics networks. Our commitment is to make every link in your supply chain a driver of resilience, efficiency, and customer loyalty.

Ready to transform your retail logistics?

For deeper insights, download the Retail Logistics report, or reach out to our team to discuss how our services can support your goals.

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Contacts

Sally Bruer

Head of EMEA Logistics & Industrial and Retail Research
London, United Kingdom

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Michael Carson

Head of Supply Chain & Logistics Advisory, APAC & EMEA
Edinburgh, United Kingdom

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Tim Crighton

Head of Logistics & Industrial UK & EMEA
London, United Kingdom

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Robert Travers

International Partner, Head of EMEA Retail
Barcelona, Spain

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Yvonne Court

International Partner, Head of EMEA Cross Border Retail and Leisure
London, United Kingdom

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