Outthinking Challenges, Redefining Possibilities
Across Europe, our Rethinking service tackles the most complex property challenges, transforming assets to unlock untapped value and drive sustainable growth. Explore our approach in each country by selecting a location below. Discover how our tailored, multi-disciplinary solutions can redefine the future of your properties.
Key Highlights Include:
Environmental Regulations Impacting Office Spaces
The introduction of the Energy Performance of Buildings Directive in 2024 is setting new standards for building quality, with all office buildings required to achieve nearly zero emissions by 2030. These regulatory changes are forcing landlords to rethink their strategies – either through repositioning or repurposing assets to comply with these sustainability goals and avoid penalties.
East-West Divide in Obsolescence Risk
Our analysis reveals a stark East-West divide in office obsolescence. While Eastern European markets (such as Warsaw, Prague, and Budapest) face relatively lower risks – averaging 43% of stock at risk – Western European cities are far more vulnerable. Cities like London, Paris, and Madrid are seeing over 70% of their office stock becoming obsolete due to age and outdated standards.
Central vs. Non-Central Locations
Location plays a critical role in vacancy risk. In non-central locations, vacancy rates are up to 550 basis points higher compared to centrally located office spaces. This emphasises the growing divide between Grade A, well-located assets and those on the periphery, which are more susceptible to obsolescence and financial risk.
Repositioning and Repurposing Strategies
The report features detailed case studies on how repositioning and repurposing can significantly enhance asset value. For example, Torre Pujades in Barcelona was transformed into a multi-tenant office building through strategic renovations that incorporated sustainability upgrades and enhanced tenant amenities, increasing its market appeal. In London, a once-obsolete business park was repurposed into a healthcare-focused mixed-use facility, unlocking new revenue streams for the owner.
Data-Driven Financial Analysis
Our scenario-based solutions help property owners determine whether to reposition or repurpose their assets based on financial viability. We use real-world data and industry benchmarks to assess each property’s potential, providing clear cost estimates and projected returns on investment. This allows you to make informed decisions about which assets to upgrade and which to convert for alternative uses.
In a rapidly changing market, your property assets must evolve to remain competitive. Whether through sustainability upgrades, amenity enhancements, or full repurposing projects, Cushman & Wakefield’s Rethinking services are designed to help you stay ahead of regulatory changes, meet market demands, and secure long-term value for your investments.
At Cushman & Wakefield, we don’t just solve problems—we see opportunities where others see obstacles. Our commitment to pushing boundaries and finding better solutions is why better never settles.
