CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
hospitality-gaming-mobile hospitality-gaming-mobile

Industries & Sectors

Hotels & Hospitality

Shaping the future of experiences and the places that make them
hotel reception

Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave.

Our expert advisory team offers a complete range of services for hotel owners, investors, and developers looking to capitalise on Hungary's dynamic hospitality market. We guide you through the full asset lifecycle, from acquisition and valuation to repositioning and exit strategies. In 2025, we completed 6 transactions totalling 942 rooms, a 148% increase compared to 2024, demonstrating our proven ability to deliver results in an increasingly competitive market. Whilst Budapest remains a key international investment hub, our deep market knowledge gives you the strategic advantage to identify emerging opportunities in other fast-growing cities and resorts, ensuring you stay ahead of the curve.

DELIVERING RESULTS

17
Total Assets
€400 million
Total Value
€76 million
Total Transaction Volume
*2025 Data

What Sets Us Apart

Experience-led strategies that drive returns

We align guest experience, brand, and operations to unlock long-term asset value. As the hotel market in Hungary grows and guest expectations rise, this alignment is key to outperforming the competition and avoiding stagnation.

Capital expertise across the lifecycle

From acquisition to disposal, we bring sophisticated financial analysis and global capital relationships to every transaction. We deliver the rigour that the competitive hotel investment market demands.

Insights that uncover opportunity early

We track investment flows, travel trends, and CEE market performance. Our data-driven approach helps clients act early, mitigate risk, and capture opportunities before they become mainstream.

Advisors who understand the business behind the asset

Our team includes former owners, operators, lenders, and developers. We understand the operational realities and investment dynamics that shape hotel performance in this unique market.

Global platform, local precision

With hospitality specialists worldwide, we connect global capital with local opportunities. We offer consistent execution, discretion, and deep market knowledge built over years of active deal-making.

Strategies built for a changing world

We help clients adapt to the forces reshaping hospitality, from sustainability to new travel patterns, and turn them into a competitive advantage.

Services

Our Services



Capital Markets


We advise on acquisitions, disposals, joint ventures, and recapitalisations. As the market in Hungary opens to cross-border capital, we position assets to attract the right buyers at the right time.

Learn more about our Capital Markets


Asset Management


Many Hungarian hotel assets are underperforming. We help owners identify and execute the right repositioning strategy, from concept to delivery, to unlock their full potential.

Learn more about our Asset Services


Valuation & Advisory


Accurate valuations are the foundation of sound investment. Our specialist team provides independent assessments that satisfy lenders, investors, and regulatory requirements.

Learn more about our Valuation & Advisory


Project & Development Services


Choosing the right operator is a critical decision. We run structured selection processes and negotiate agreements to ensure our clients secure terms that protect long-term asset value.

Learn more about our Project & Development Services


ESG & Sustainability


We help our clients navigate the complexities of ESG. Our strategic advice helps to enhance asset value, mitigate risks, and meet the growing demands of investors for sustainable hospitality.

Learn more about our Sustainability Services

Team

Nicolas Horky.jpg
Nicolas Horky

Partner, Head of Hotel Transactions CEE & SEE
Prague, Czechia


Download VCard

Alina Cazachevici.jpg
Alina Cazachevici

Partner, Head of Hospitality Operations CEE & SEE - Alina Cazachevici
Prague, Czech Republic


Download VCard

Zoltan Szabo
Zoltan K. Szabo

Consultant CEE & SEE
Prague, Czechia


Download VCard

GeoffHargreave
Geoffrey Hargreave

Business Development Director
Budapest, Hungary


Download VCard

Research

CEE-market-insights-2352x1040.jpg
Research • Investment / Capital Markets

CEE Investment Market Update H2 2025

Discover the key trends driving the recovery, sector-level opportunities and pricing dynamics - and explore how Hungary rebounded strongly in 2025.
Marie Baláčová • 13/03/2026
office, statistics, laptop
MarketBeat • Economy

CEE MarketBeats

Cushman & Wakefield MarketBeat reports analyse quarterly commercial real estate activity in the CEE region (Czech Republic, Hungary, Poland, Romania, and Slovakia) across office, retail, industrial and hospitality real estate sectors.
Marie Baláčová • 16/12/2025
Inclusive Cities
Insights • Sustainability / ESG

Inclusive Cities Barometer

The Inclusive Cities Barometer evaluates the inclusiveness of 44 EMEA cities, including key cities such as Amsterdam, Copenhagen, Glasgow, Gothenburg, Edinburgh, Helsinki, Oslo, Rotterdam, Stockholm.
Dominic Brown • 18/06/2024
Looking out over Buda castle, Budapest
Insights • Economy

Hungary Real Estate Market View

A regular update on the commercial real estate market in Hungary.
Edit Jakab • 01/01/2023

Frequently Asked Questions

Hotels & Hospitality advisory spans the entire asset lifecycle, from initial market entry and feasibility to acquisition, financing, operator selection, repositioning, and eventual disposal. Given the country's position as the primary hotel investment gateway in the CEE region, clients typically need both local precision and access to cross-border capital.

Market entry requires a clear understanding of local planning frameworks, operator dynamics, brand availability, and investment pricing. We walk first-time entrants through the full picture: market sizing, site identification, operator shortlisting, and deal structuring.

We advise on the full spectrum, from urban full-service and boutique hotels in Budapest to resort and leisure assets in the Lake Balaton region. We also advise on serviced apartment schemes and mixed-use developments where hospitality anchors a broader programme.

Operator and brand selection follows a structured process, including market positioning analysis, a pitch process, and agreement execution. The market in Hungary has seen increasing brand activity from both international chains and independent lifestyle operators. We manage the full process on behalf of owners, ensuring terms that protect long-term asset value.

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS