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European Hotel Investor Compass 2026 European Hotel Investor Compass 2026
European Hotel Investor Compass 2026

Italy is the most attractive destination in Europe for hotel investment in 2026.
Milan tops the ranking of European cities, ahead of Madrid and Rome.

Italy ranks first among the most attractive European regions for investment in the hotel sector in 2026, with an attractiveness index of 4.2 out of 5, surpassing the Iberian Peninsula (4.1) and France (3.6). This is according to the fifth edition of the European Hotel Investor Compass, the annual report by Cushman & Wakefield based on a survey conducted between December 2025 and February 2026 among 74 institutional investors in Europe, including private equity funds, REITs and other institutional investors who, over the five-year period 2020–2025, invested a total of around €18 billion in the European hotel sector.

Francesco Calia • March 30, 2026

European Hotel Investment To Ramp Up In 2025 With The Iberian Peninsula, Italy And France as Top Targets European Hotel Investment To Ramp Up In 2025 With The Iberian Peninsula, Italy And France as Top Targets
European Hotel Investment To Ramp Up In 2025 With The Iberian Peninsula, Italy And France as Top Targets

According to Cushman & Wakefield, the Iberian Peninsula, Italy and France remain the most attractive destinations in Europe for hotel investment in 2025.

Francesco Calia • March 31, 2025

Cushman & Wakefield with Primark for the opening of their first high street store in Milan, Italy Cushman & Wakefield with Primark for the opening of their first high street store in Milan, Italy
Cushman & Wakefield with Primark for the opening of their first high street store in Milan, Italy

Cushman & Wakefield has assisted Primark in the search and identification of the building that will host their first high street flagship store in Italy, which will consist of c. 5,000 sqm of selling space, located in the city centre of Milan.

Matteo Alessandrino • March 08, 2022

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