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European Hotel Investor Compass 2026
Italy is the most attractive destination in Europe for hotel investment in 2026.
Milan tops the ranking of European cities, ahead of Madrid and Rome.
Italy ranks first among the most attractive European regions for investment in the hotel sector in 2026, with an attractiveness index of 4.2 out of 5, surpassing the Iberian Peninsula (4.1) and France (3.6). This is according to the fifth edition of the European Hotel Investor Compass, the annual report by Cushman & Wakefield based on a survey conducted between December 2025 and February 2026 among 74 institutional investors in Europe, including private equity funds, REITs and other institutional investors who, over the five-year period 2020–2025, invested a total of around €18 billion in the European hotel sector.Francesco Calia • March 30, 2026
European Hotel Investment To Ramp Up In 2025 With The Iberian Peninsula, Italy And France as Top Targets
According to Cushman & Wakefield, the Iberian Peninsula, Italy and France remain the most attractive destinations in Europe for hotel investment in 2025.
Francesco Calia • March 31, 2025
Hotel Barometer produced by STR and Cushman & Wakefield - Q2 2024
The average daily rate for Spanish hotels during the first half of the year reached €150, 10.6% up on the figure for 2023.
Bruno Hallé • August 07, 2024
Hotel Barometer produced by STR and Cushman & Wakefield - Q1 2024
Spanish hotels recorded a robust increase in revenue per available room during Q1 2024, surpassing the same period last year by 17.1%
Bruno Hallé • May 27, 2024
Hotel Barometer produced by STR and Cushman & Wakefield - Close of 2023
Revenue per available room (RevPAR) for Spanish hotels rose to €105 in 2023, some 16.5% up on the figure for the close of 2022.
Bruno Hallé • January 29, 2024
Hotel Barometer prepared by Cushman & Wakefield - 1st Half 2023
Spanish hotels achieved revenue per available room (RevPAR) at EUR 95.4 during the first half of the year, 16.7% higher than during the same period in 2019. Occupancy has almost reached the levels of 2019 (70.2% this year in comparison with 72.4% in 2019). It has grown by some 12% compared to the same period in 2022, bearing in mind that the Omicron variant impacted the hotel sector up to March.
Bruno Hallé • August 08, 2023
Hotel Barometer prepared by Cushman & Wakefield - 1st Quarter 2023
Revenue and average room rates confirm the recovery of the hotel industry, surpassing the figures achieved prior to the pandemic.
Spanish hotels recorded average occupancy of 65% during the first quarter of 2023, a rise of 26.4% on the figure for the same period the previous year when the Omicron variant was impacting results. The recovery in demand has driven rises in average daily rates (ADR) to €120, resulting in revenue per available room (RevPAR) at €78, representing growth of some 43% on the figures for 2022. When comparing to average rates in 2019, Spanish hotels have seen growth of 15% in Q1 2023, with Madrid standing out at 20% (€129 this year compared to €107 in 2019).
Bruno Hallé • May 04, 2023
Hotel Barometer prepared by Cushman & Wakefield - Close of 2022
The hotel industry matches the revenue and price levels seen in 2019 and faces up to the challenge of continuing to improve occupancy. For Spain as a whole, hotels recorded an increase in RevPAR (revenue per available room) to €90.14, some 84% above the figure achieved in 2021. More significantly, this is €1.50 above the close of 2019, i.e. prior to the pandemic.
Bruno Hallé • January 24, 2023
Hotel Barometer Third Quarter 2022
Despite average occupancy (68.3%) running at eight percentage points below the figure for 2019 (76.3%), both ADR (average daily rates) and RevPAR (average price per available room) have matched or exceeded the levels seen prior to the pandemic.
Bruno Hallé • October 26, 2022
Hotel Barometer Spain H1 2022
With average occupancy of 63% during the first half, hotels in Spain have managed to double the revenue recorded in 2021, achieving a RevPAR (revenue per available room) of €77. The improvement in occupancy has also led to growth in the ADR (average daily rate) to €123, some 39% more than the figure for the same period last year.
Bruno Hallé • August 16, 2022
Hotel Operator Beat | December 2021
Hotel chains believe that holiday and inland destinations, as well cities such us Madrid and Málaga, will be the first to return to pre-pandemic levels of activity.
Bruno Hallé • January 04, 2022
