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K-Beauty and Beyond: How C-Beauty, J-Beauty, Fragrance and Wellness Are Shaping Asia’s Retail Future K-Beauty and Beyond: How C-Beauty, J-Beauty, Fragrance and Wellness Are Shaping Asia’s Retail Future
insights • e-commerce
K-Beauty and Beyond: How C-Beauty, J-Beauty, Fragrance and Wellness Are Shaping Asia’s Retail Future

Over the past two years South Korea has evolved into a durable commercial force: foreign visitors are pouring back, they’re spending on beauty, food and quick medical procedures, and whole neighbourhoods are remaking themselves to capture the moment.

Sona Aggarwal • May 28, 2026

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