On November 11, the company hosted the K-Brand Global Forum at the Yeong Bin Gwan of The Shilla Seoul, bringing together roughly 50 companies preparing for international expansion. Attendees included leading domestic designer labels moving from online to offline, as well as major players such as Musinsa, Olive Young, and Nonfiction.
The lineup featured prominent fashion brands including TIL I DIE, ORR, AMOMENTO, Farven, Stand Oil, MARHEN.J, SCULPTOR, OHESHIO, NILBY P, Siyazu, MOONDAL, GBH, and YOUR NAME HERE. It also included companies spearheading global market expansion such as Hago House, Olive Young, Musinsa, and HANDSOME.
The forum included two main sessions. In the first, Cushman & Wakefield’s Cross-Border team provided an in-depth look at retail trends and distribution dynamics in the U.S. and Japan, while outlining market-entry strategies tailored for K-fashion brands. The second session featured operational insights from Japanese design firm Yamato Creation, followed by a presentation from Mitsui Fudosan on key retail assets and upcoming development projects in Japan.
One brand representative said, “It was an honor to connect with respected leaders across the industry. We had been preparing for overseas expansion, but the forum expanded both our insights and our network.”
Leveraging its network across 60 countries—including the U.S. and Japan—Cushman & Wakefield provides end-to-end support, from market analysis and site selection to local partner matchmaking. By combining its global cross-border capabilities with retail expertise, the firm positions itself as a strategic partner guiding K-brands through every step of international growth.
