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Retail MarketBeat Report

Suki Kim • 02/06/2025
The citywide high street vacancy rate in Seoul recorded a slight q-o-q increase to 15.1% in Q1 2025. Despite sluggish domestic consumption, key districts continued to attract new entrants, with Cheongdam and Dosan Park seeing active leasing activity led by premium brands. In Seongsu, the vacancy rate remained stable as the area transitions from a pop-up–dominated landscape to more permanent retail formats. Beauty brands targeting young female consumers are expanding their presence in particular.

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