Retail MarketBeat Report
Jinwoo Jung • 07/11/2023
Pent-up demand for physical experiences has been released, bringing offline back to the forefront. Many retailers who previously focused on new store openings and driving sales are now more intent on strengthening offline stores into spaces offering differentiated brand experiences. The new trend is O4O (Online for Offline), which applies data and technologies accumulated online to offline businesses. It is now crucial for brands to accrue large volumes of data and to use them to determine store locations, layouts and product selections.