Korea’s medical aesthetics market is growing by over 30% annually, fueled by diverse demand from the MZ generation, middle-aged consumers, grooming-conscious men, and foreign tourists. Aesthetic care, once popular mainly among older adults, is now embraced by younger and male consumers as part of routine self-care. Foreign visitors increasingly choose Korea for combined experiences of tourism, shopping, and skincare, with 52% seeking dermatology or plastic surgery.
In Gangnam, the rise of medical businesses is directly driving sales growth and leading the expansion of the medical aesthetics sector.
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