Our Neighborhoods Entering a New Era: Hongdae Edition

The high street, Hongdae, influenced by the nearby university areas, attracts a large share of visitors in their 20s and 30s. It is home to large-scale concept and flagship stores that cater to this young demographic.

With the growing influence of K-beauty, fashion, and the medical aesthetics industry, the number of foreign tourists visiting the high street, Hongdae, has been steadily increasing. For international visitors, Hongdae has become one of Seoul’s most iconic destinations, a place to experience youthful energy, enjoy shopping and sightseeing, and even receive beauty treatments or clinical services.

This growing diversity and vibrancy are key reasons why institutional investors have been turning their attention and capital toward the high street, Hongdae.

In “Our Neighborhoods Entering a New Era: Hongdae Edition 2025,” Cushman & Wakefield Korea also introduces how to truly experience and enjoy Hongdae, featuring the firsthand stories and insights of the firm’s youngest team member.