Seoul Investment Market Report

In Q3 2026, Seoul recorded 27 commercial real estate transactions totalling approximately KRW 5.3 trillion, up around 20% q-o-q, although year-to-date volume declined y-o-y following two base rate hikes. In the office market, large deals such as Doosan Tower continued alongside hotel conversion and sale-and-leaseback transactions, while logistics saw a core asset trade in Pyeongtaek. Hospitality was the only sector to post year-to-date growth, supported by the tourism recovery in Myeong-dong, and retail investment interest remained centred on Seongsu. Selective investment focused on core and prime assets is expected to continue through year-end amid higher funding costs.