VANS – Advisory Services For A New Flagship Store
01 The Challenge
Founded in 1966, Vans is a popular fashion brand that targets the youth in Korea.
Their previous flagship store had become dated, and was no longer attracting their target audience.
Cushman & Wakefield recognized what Vans needed was a larger flagship store, located in a more trendy area.
02 The Solution
The Project Leasing and Highstreet team at Cushman & Wakefield worked together to provide a detailed market study.
Their combined efforts helped Vans pick out the spot for their new flagship store; Gangnam Station. The location was ideal since it was a mix-purpose district and one of the highest traffic areas in Korea.
The Highstreet team took the next step by contacting the landlords they personally knew. A comprehensive list of all the properties available for lease was provided to the brand.
03 The Result
The team at Cushman & Wakefield found a suitable property for Van’s new flagship store.
Surrounded by trendy stores like Under Armour, NIKE and Adidas, the location at Gangnam Station Main Road, Vans fits right into the neighbourhood.
It was a privilege to be able to be part of setting up what is not only an ideal space meeting Vans’ requirements, but also now the largest flagship store in Asia.
WE’RE ON HAND TO HELP
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