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The most unexpected strategic partner

7/14/2025
With the rise of remote work and hybrid models, many still question the role of the office. But while some debate its relevance, leading companies across industries have already understood something fundamental: when managed strategically, the workplace can become a powerful asset.

Because an office is not just a place to work. It’s a meeting point, a cultural engine, a driver of productivity—and, above all, an opportunity to strengthen the connection between people and their organization.

When a workplace is designed with its users in mind, everything changes. Operations flow better, resources are optimized, and most importantly, people feel part of an environment that values them. And that shows—through motivation, results, and how teams perceive their workspace.

Today more than ever, a great workplace experience can be a competitive advantage. It not only helps retain talent but also drives engagement, fosters collaboration, and reinforces a sense of belonging. In times when flexibility is key, creating a space that inspires people to come back is also a way of taking care of the team.

That doesn’t mean large investments or radical renovations are required. Sometimes, it’s simply about paying close attention—watching how people move, understanding what they need, what makes them feel comfortable, and what could be improved. The answers to these questions are often the starting point for a quiet yet effective transformation.

Offices are not a thing of the past—they are spaces in constant evolution. And when managed smartly, they can become one of the most valuable strategic allies for any organization.

At Cushman & Wakefield, we work with companies that see their workplaces as an opportunity to elevate the experience of their teams. Connect with our Property & Facility Management team and discover how to turn your office into a true strategic asset.

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