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The value of knowing what your property is worth

6/10/2025
Every property has a price. Few know it precisely. And many assume they only need to know it when it’s time to sell or invest in something new. What almost no one tells you is that knowing the value of your office or warehouse only at a specific point in time means missing out on opportunities.

Understanding how a property’s value changes over time—and what drives those changes—helps you make smarter decisions, optimize your investments, and plan your financial future more strategically.

Better information, better decisions
If you’re thinking about selling, knowing exactly how much your property is worth is key to setting a competitive and attractive price for potential buyers. And if you’re looking to invest in real estate, knowing the value of the properties you’re interested in will help you get the best possible returns.

In every case, having detailed information keeps you from making impulsive decisions. It allows you to see beyond short-term fluctuations and spot long-term opportunities to protect and grow your wealth.


More certainty, better negotiations
No matter what side of the table you're on, having reliable data about a property’s value gives you a clear advantage during negotiations.

If you’re selling, knowing the market value of your property helps you avoid setting a price that’s either too high—scaring away buyers—or too low, leaving money on the table.

If you're putting a property up for rent, having the right data allows you to set a competitive price that aligns with market demand.

And if you’re looking to buy or rent, understanding what a property is really worth gives you the leverage to negotiate better and avoid overpaying.

In real estate, data drives better deals and higher returns.

More planning, stronger financial outcomes
When a property is a key asset in your portfolio, knowing its value helps you plan your financial next steps more efficiently.

Whether you're thinking about buying a new property, applying for a loan, or refinancing a mortgage, having an accurate valuation allows you to calculate your net worth, assess your borrowing capacity, and make financial decisions that support your long-term goals.

And if your property’s value increases over time, that could open the door to new investment opportunities or help you diversify your portfolio.

How to determine your property’s value 
Now that we’ve covered why knowing your property’s value matters, let’s look at how to find it. There are several tools and methods for getting an accurate valuation:

  • Online platforms: entering a few details about your property can give you a quick estimate of its market value.
  • Comparables: looking at similar properties in your area can help you gauge a rough value.
  • Market trends: keeping an eye on local supply and demand will help you understand how your property’s value may shift over time.
  • Professional appraisals: for the most accurate number, turn to certified valuation experts who use technical criteria to assess your property.

In short: data matters 
Monitoring your property’s value is essential for anyone who wants to optimize their investments and protect their assets. Whether you’re making strategic decisions, negotiating deals, or planning your financial future, having accurate data gives you a crucial edge in the real estate market.

At Cushman & Wakefield, our Valuation team helps owners, tenants, and investors uncover valuable property insights to drive better outcomes. Connect with our valuation experts to unlock new opportunities.

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