Cushman & Wakefield, a global real estate consultancy, has appointed Martin Polifke as Head of Business Development Services Germany with effect from 1 August 2025.
In addition, Alexander Waldmann will take over the management of Cushman & Wakefield's research team as Team Leader Research & Insight Germany within the Business Development Services division, which combines research and marketing & communications under one roof.
Martin Polifke previously worked at the auditing and consulting firm Forvis Mazars, where he was responsible for marketing and business development. Other stations in his career have included KPMG, Deutsche Bahn and Mitteldeutscher Rundfunk (MDR). Polifke succeeds Verena Bauer, who has held the position of Head of Business Development Services for almost two years and was previously Head of Marketing & Communications Germany from 2020.Verena Bauer will take on the role of EMEA Head of Sector & Service Line Marketing in the Business Development Services division from August this year. In this position, she will work closely with the EMEA sector and services managers to drive Cushman & Wakefield's market presence at European level with a focus on sectoral and integrated solutions.
Alexander Waldmann will also join Cushman & Wakefield on 1 August 2025 as Team Leader Research & Insight Germany. He succeeds Helge Zahrnt, who moved to Newmark in mid-2025. Before joining Cushman & Wakefield, Waldmann worked for NAI Apollo's apollo valuation & research GmbH for more than 12 years and most recently held the position of Director.
Pierre Nolte, Head of Germany at Cushman & Wakefield, comments: "The Business & Development Services division plays a key role within the Cushman & Wakefield organisation as a market and trend observer and for the strategic and communicative positioning of our range of services. We are very proud of our global platform, which provides our business colleagues with adequate data-based information and customised packages for customer acquisition. We are convinced that Martin Polifke and Alexander Waldmann can give our activities a further boost. We congratulate Verena Bauer on her new role and wish her every success."
