CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
Retail Services Retail Services

Industries & Specialties

Retail

Transforming communities through better retail strategies
 
office meeting room with people
 

Opening a new bricks-and-mortar shop is more complex than ever.


The retail and leisure market in Greater China is constantly changing, so every location decision counts. From busy shopping streets in Beijing and Shanghai to new travel and leisure hotspots, we help brands, investors, and landlords navigate this exciting landscape with confidence. 

Our team has deep sector knowledge and proven expertise across travel retail, airports, theme parks, and mixed-use developments. With market expertise in consumer trends and retail formats, we help clients find opportunities and reduce risk in one of the world's most competitive markets.

What Sets Us Apart

Retail Strategies That Work on the Ground

We don’t rely on one-size-fits-all approaches. Our advisors combine real-time consumer data with local market insights to help occupiers and landlords make location decisions that strengthen brand presence, improve profitability, and resonate with shoppers in both tier-1 and emerging cities.

Investor Expertise Designed for Change

Retail real estate in Greater China requires agility. We advise investors, landlords, and developers on acquisitions, leasing strategies, repositioning, and asset optimisation, addressing shifting tenant demands, evolving consumer behaviours, and market conditions.

Insights That Help You Stay Ahead

Consumer behaviour evolves quickly. We monitor trends in spending habits, tenant strategies, and location dynamics across the region, providing actionable insights to help clients anticipate changes rather than react to them.

Tailored Solutions That Deliver

With specialists embedded in key markets and a problem-solving mindset, we create strategies that align with each client’s specific goals, whether that’s increasing footfall, maximising revenue, enhancing tenant mix, or boosting asset value.

Advisors Who Understand Retail

Retail success requires creativity and commercial acumen. Our team brings entrepreneurial thinking and extensive experience advising leading brands and landlords. We understand the industry because we live it, from lease negotiations to tenant engagement strategies.

Places That Perform and Connect

We believe in retail that builds connections. By aligning location strategies with community needs, we help occupiers and landlords create destinations that add value, enhance social impact, and promote long-term resilience in rapidly evolving urban settings.

Services

Investor Services



Capital Markets


We connect investors with high-performing retail and leisure assets across Greater China, providing transaction advice, market analysis, and deal execution to maximise returns.

Learn more about Capital Markets


Agency Leasing


Our leasing experts secure the best tenants for retail and leisure properties, leveraging strong tenant relationships and market insights to optimise occupancy and rental income. 


Asset Services


We enhance retail and leisure asset performance through strategic management, operational oversight, and tenant experience programmes, ensuring long-term value and extended asset lifecycles. 


Valuation & Advisory


Our valuation specialists deliver precise, reliable assessments of retail and leisure properties, supporting smart investment decisions, portfolio management, and strategic planning.

Learn more about Valuation & Advisory


Project & Development Services


From planning to completion, we manage retail and leisure development projects with feasibility analysis, design coordination, and construction management to ensure timely and cost-effective delivery.

Learn more about Project & Development Services

Sustainability Services


We incorporate sustainability strategies into retail and leisure assets, reducing operational costs, meeting regulatory targets, and improving tenant and customer appeal.


Occupier Services



Tenant Representation


We represent retail and leisure occupiers, helping with site selection, lease negotiations, and portfolio optimisation to secure locations that align with brand strategies and financial goals.


Supply Chain & Logistics Advisory


For retail brands with distribution requirements, we provide supply chain optimisation and logistics real estate advice to support efficient inventory management and customer delivery. 


Location & Labour Analytics


We provide data-driven insights, analysing demographic trends, consumer behaviours, and labour market dynamics to guide retail expansion and leisure development decisions.


Project & Development Services


Our project teams assist occupiers with build-out coordination, vendor management, and quality control, ensuring retail and leisure spaces reflect brand standards and operational needs. 

Learn more about Project & Development Services 


Facility Services


We oversee the daily operations of retail and leisure facilities, ensuring they run efficiently, cost-effectively, and deliver a positive customer experience across single and multi-location portfolios.


Sustainability Services


We help occupiers implement sustainability initiatives to reduce their environmental impact, lower costs, and enhance brand reputation in today’s eco-conscious markets.

Team

Duke Zhen (image)
Duke Zhen

Director, Head of Retail Services, China
Beijing, Greater China


Download VCard

Research

Hong Kong Office Market Investment Focus Report 2026
Research • Investment / Capital Markets

Hong Kong Office Buildings Investment Back In Focus: A Market Reassessment

Hong Kong office buildings are returning to investors’ radar. After several years of rental and capital value corrections, the market is entering a new phase characterized by firmer occupier demand, renewed interest in prime office assets, and a notable pickup in office investment transaction activity. 
Rosanna Tang • 13/05/2026
Chinese Mainland Real Estate Sustainability Report 2026
Research • Sustainability / ESG

Beyond The Carbon Blind Spot — Embodied Carbon And Scope 3 Emissions In The Commercial Property Sector On The Chinese Mainland

Explore strategies to help industry stakeholders embed whole-life carbon thinking at the core of decision-making.
Shaun Brodie • 22/04/2026
Hong Kong Office Retail Residential Market Report Q1 2026
Research • Economy

Hong Kong Office, Retail And Residential Markets Q1 2026 Review And Outlook

Hong Kong residential market Q1 transaction numbers grew 53% y-o-y with home prices across segments recording growth. Grade A office market net absorption remained positive for the tenth consecutive quarter. Overall retail sales continued to recover on the back of rising tourist arrivals.    
 
Rosanna Tang • 14/04/2026
Hong Kong Budget 2026 2027 House Views
Research • Economy

Hong Kong Budget 2026 / 2027 House Views

The Financial Secretary of the Hong Kong Special Administrative Region delivered the 2026–27 Budget on February 25, 2026, outlining a series of measures related to aligning with the National 15th Five-Year Plan, enhancing industry development, attracting talent, residents’ wellbeing, land and housing, and public finance policies.
Rosanna Tang • 02/03/2026
GWS - Shaun Brodie - Image Tile.jpg
Research • Investment / Capital Markets

Chinese Mainland Life Sciences Real Estate: Capital Markets Outlook 2025

The Chinese mainland’s life sciences sector is entering a new era of global influence, underpinned by robust policy support, surging R&D investment, and the rapid evolution of both biotech and MedTech solutions.
Shaun Brodie • 09/09/2025
Hong Kong Student Housing Policy Update 2025
Research • Labor / Talent

Revisiting Hong Kong’s Student Housing Landscape: Conversion Policies Update & Implications

On June 24, 2025, the Hong Kong Legislative Council Panel on Development announced a pilot scheme aimed at encouraging private sector participation in the provision of student accommodation. The new arrangements streamline applications for planning, building plans and land administration, aiming to address the shortage of student accommodation by stimulating market supply and enhancing infrastructure. 
 
Rosanna Tang • 26/06/2025
Jason Zhang card image
Insights • Investment / Capital Markets

Jason Zhang: Shifting Trends In Chinese Outbound Investment: From Big To Nimble

The dominant profile of Chinese investors going abroad has shifted dramatically in the past few years following the end of the COVID-19 pandemic era. The “Big and Bold” players are largely gone, replaced by “Small and Nimble” private investors, family offices, and corporations acquiring assets for their own use. 
Jason Zhang • 19/05/2025
China Data Centers Report 2024
Research • Investment / Capital Markets

Data Centers In Greater China — Three Points To Process In 2024

The Greater China data center market has continued to evolve since we published our last thematic paper on this market in 2022. As investors, developers and operators continue to involve themselves in the data center market in the region, there are many themes, topics, and issues to consider. This report looks at three key points: the market, government policy, and asset management.
 
Shaun Brodie • 29/02/2024
Asia Pacific Sustainability Walkable Cities Report 2023
Research • Sustainability / ESG

Hiking Sustainability Via Walkable Cities

The urban area and its associated design, planning, development and operation, plays a big role in bringing transformational change to address the way we live as well as our changing climate. To bring about beneficial living and urban environmental sustainability change that results in sustainable urban environs, this report looks at the following topics: A Change For The Good, The 15-Minute City, Urban Public Space, Transit-Orientated Development, Ecological Solutions, and Net-Zero Buildings.
Shaun Brodie • 08/11/2023
John Lam
Insights • Investment / Capital Markets

John Lam: Opportunities and Challenges in Life Sciences Investment in China

Interest in China’s life sciences sector has been rising over the past two years, with most first-time investors preferring to start with first-tier markets such as Beijing and Shanghai, which benefit from more transparent local government plans and support mechanisms, as well as greater access to talent pools.
Chi Hang John Lam • 09/12/2022
Data Centres in Mainland China: Four Points to Process in 2022
Research • Investment / Capital Markets

Data Centres | Mainland China

With national plans that set targets demanding data centre efficiency and government strategies to create data centre mega clusters, Mainland China’s data centre market is evolving rapidly.
Shaun Brodie • 20/04/2022
Data center
Research • Sustainability / ESG

Webinar Series | The Sustainability Imperative for Data Centres

With the extremely high consumption of power by data centres and the significant carbon footprint the sector generates, there is a need to strengthen sector-wide standards and commitments for the sustainable data centre operations.
Todd Olson • 29/09/2021

Frequently Asked Questions

We provide complete retail real estate solutions, including site selection, market analysis, lease negotiation, and transaction execution. With local market expertise and strong tenant relationships, we secure locations that align with brand goals, target audiences, and financial objectives.

We help brands find high-traffic locations with the right demographics, negotiate flexible leases for growth, and balance costs with revenue potential. Using consumer analysis, competitive insights, and landlord management, we secure spaces that boost foot traffic and sales.

Successful investments require understanding consumer preferences, regulations, tenant demand, and market conditions. We offer due diligence, market strategies, and asset management advice to ensure sustainable returns in different markets.

We use consumer data, tourism insights, and retail trends to guide market entry and tourism-focused strategies. Our expertise helps brands choose locations and plan merchandising based on local shopping habits, seasonal trends, and competition. 

We create strategies to optimise store performance, expand reach, and adapt to innovative formats. Our process includes benchmarking, location reviews, and format planning to help retailers meet consumer demands while staying efficient and consistent.

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Privacy & Cookies.
MORE OPTIONS
AGREE AND CLOSE
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS