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The Rise of End-User Buyers in Mainland China

Mandy Qian • 12/12/2022

While investors have tended to shy away from office assets in many global markets since the pandemic, office has maintained its leading share in the mainland China investment market. Our data shows that office investment represented 55% of the total all-property-sector investment volume in mainland China over the first three quarters of 2022, a slight increase from 48% in 2019.

Francis Li, International Director, Vice President, Head of Capital Markets, Greater China, Cushman & Wakefield, said: “What has changed recently is the type of office buyers in the market. Increasingly, there is demand from owner occupiers, especially in the TMT, financial services, energy, and logistics sectors. Together, they accounted for nearly 50% of the total office investment in mainland China from 2020 to Q3 2022 – a dramatic increase from a five-year average of only 18% pre-Covid.”


Share of Office Transaction Volume ($) by Deal Type 

Source: Cushman & Wakefield

The large supply of newly completed office buildings, especially in Shanghai and Shenzhen, offers a good opportunity for end-users to acquire their own office buildings. In addition, as some of these local developers are heavily indebted, they are much more willing to offer a reasonable price for a quick return of capital. At the same time, these end users face less competition from traditional institutional investors, who are currently facing various headwinds such as rising vacancy rates, softening rentals, and the increasing cost of finance.

Francis said: “Interestingly, these end-user buyers appear to have a higher ‘purchasing power’ than traditional investors, as they typically value the quality and location of a building over price. For illustration, our data showed that within the urban area of Shanghai, the top 10 highest-priced office transactions (by unit price) recorded in the first three quarters of 2022 were all by owner occupiers. Cushman & Wakefield capital markets team facilitated two office deals purchased by self-use buyers, in Shanghai and Beijing.”

“While in the past our clients typically came from institutional investment companies, we are now seeing an increasing number of end-users expressing their interest in quality office assets, and we expect this to continue in the near future,” Francis added. 


About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms in the world, with approximately 50,000 employees in over 400 offices and 60 countries. In Greater China, a network of 23 offices serves local markets across the region, earning recognition and winning multiple awards for industry-leading performance. In 2021, the firm had revenue of $9.4 billion across core services including valuation, consulting, project & development services, capital markets, project & occupier services, industrial & logistics, retail and others. To learn more, visit www.cushmanwakefield.com or follow @CushWake on Twitter. 

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