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Pesona Square Mall: Project Development Marketing

01 THE CHALLENGE

Pesona Square is a mixed-use development in Depok city centre, Jakarta. It comprises retail establishments, apartments, and offices.

In the project’s early stages, PT Menara Depok Asri engaged Cushman & Wakefield to launch, market, and sell the mixed-use development project.

02 THE SOLUTION

We crafted a project sales and marketing strategy programme and advised the client on retail advisory, concept development, project marketing, and property management.
Some areas of the programme implementation included:

  • Overall development concept
  •  Development of facilities and pricing
  • Layout
  • Floorplan
  • Product design
  • Potential tenants scouted for retail establishment

03 THE RESULT

We managed to secure a pre-commitment rate of over 90% on the first six months of the programme launch. Additionally, all anchor tenants have been secured. Some of these tenants include major retail brands such as Hypermart, H&M, Best Denki, ACE Hardware, and Playtopia.

Meet the Team

WE’RE ON HAND TO HELP

Contact us to discuss how our experience on this project could be translated to your business requirements.

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