Pesona Square Mall: Project Development Marketing
01 THE CHALLENGE
In the project’s early stages, PT Menara Depok Asri engaged Cushman & Wakefield to launch, market, and sell the mixed-use development project.
02 THE SOLUTION
We crafted a project sales and marketing strategy programme and advised the client on retail advisory, concept development, project marketing, and property management.
Some areas of the programme implementation included:
- Overall development concept
- Development of facilities and pricing
- Product design
- Potential tenants scouted for retail establishment
03 THE RESULT
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