Major companies are placing big bets that the metaverse will be a place where real estate investors, the businesses that use real estate, and the people who visit will be spending more time. It’s too soon to tell, but given the opportunities the metaverse represents—from new revenue streams and unique brand experiences, to improving the physical real estate itself and enabling a new future of work—those bets may pay off.
In this article, we cover the following and more:
- Ways in which the metaverse may play an increasing role in commercial real estate
- Why brands care about the metaverse
- How the metaverse can enable a new workplace experience