In 2025, Seoul’s high-street retail districts experienced a moderation in growth momentum, with recovery patterns varying across submarkets. Despite slow growth, an influx of foreign tourists—driven by K-content, K-beauty, and medical tourism—is fueling retail market expansion.
This report analyzes the overall status and key trends of Seoul’s high street retail market, examining domestic and global economic conditions, retail growth and structural shifts, the influence of foreign tourists, and the characteristics of major commercial districts to provide a comprehensive perspective on Seoul’s current and future retail landscape.
2025 Seoul High Street Retail Report
Suki Kim • 05/12/2025
Recent Insights
Insights
2024 Seoul High Street Retail Report
Seoul high street retail market showed a gradual recovery in 2024 compared to 2023.
Suki Kim • 17/10/2024
Insights
2023 Seoul High Street Retail Report
Major commercial districts in Seoul have been revitalized since the reopening.
Suki Kim • 18/10/2023
Insights
2022 Seoul High Street Retail Report
With the global retail market experienced an unprecedented crisis due to COVID-19, Seoul has shown signs of recovery from a prolonged recession.
Suki Kim • 30/09/2022