Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}

The Challenge

Since the acquisition of Park Center retail park portfolio by Revetas Capital in 2014, the Owner has appointed Cushman & Wakefield for retail leasing and property management of the 45,345 sq m GLA portfolio, comprising 8 retail parks, 3 retail warehouses and 1 city store situated around Hungary.

Challenges

•Achieve 100% occupancy at the retail assets

 •Attract international retailers and major players of the Hungarian market to the retail parks

 •Renew the Park Center image of the portfolio based on the new Corporate Identity

•Strengthen the awareness of the retail parks

 •Improve quality and appearance of the assets

•Further increase customer satisfaction


The Solution

Step 1: Develop a new retail leasing strategy for the assets to improve tenant mix and reduce vacancy
Step 2: Re-lease units where the leases have expired
Step 3: Ensure anchor tenants in the assets
Step 4: Improve the quality and image of the parks
Step 5: Launch the new logo and Corporate Identity
Step 6: Organise rebranding campaign targeting both customers and B2B partners

The Results

Park Centers are well-known and popular retail schemes in Hungary, offering strong tenant mix. Cushman & Wakefield, as the exclusive letting agent, has successfully leased retail units to international retailers. The assets are generating strong demand among tenants, allowing the landlord maintaining high rental levels and 100% occupancy guaranteed for the long term. The image upgrade of the assets is being smoothly delivered at the retail parks both for customers and retailer satisfaction.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
AGREE ALL
REJECT ALL
SAVE SETTINGS