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Industries & Sectors

Hotels & Hospitality

Shaping the future of experiences and the places that make them
hotel reception

Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave. 

The world of travel and leisure is changing quickly, driven by the memories people take with them. Our Hospitality team offers a full range of services to help you invest in, run, and refresh your assets. 

With Brussels' international influence, leisure spots rich in heritage, and a mix of local and global investment. Success here requires deep local market knowledge to gain a competitive edge. Our team provides just that, helping you understand the timing and positioning needed to thrive. 

What Sets Us Apart

Experience-led strategies that drive returns

The market in Belgium rewards operators who align guest experience with brand. We help clients build this alignment across urban, heritage, and resort assets, translating guest preference into long-term financial performance.

Capital expertise across the lifecycle

From acquisition to disposal, we provide rigorous financial analysis and access to active capital sources across domestic and European markets. Every transaction is structured for performance.

Insights that uncover opportunity early

We track investment flows, RevPAR trends, and demand shifts. Our clients act on intelligence, not assumption, capturing opportunities before they are priced into the market.

Advisors who understand the business behind the asset

Our team includes former hotel owners, operators, lenders, and developers. We understand the P&L before we advise on the price, providing practical, commercially-grounded advice.

Global platform, local precision

We connect international capital with opportunities in Belgium through a network spanning every major hospitality market. This unique structure amplifies our local precision with unparalleled global reach.

Strategies built for a changing world

Sustainability and shifting travel patterns are reshaping hospitality. We help clients get ahead of these forces, developing strategies that anticipate future market demands rather than simply reacting to them.

Services

Our Services


Capital Markets


We advise on buying, selling, or recapitalising hotel assets in Belgium. Our team understands local regulations, financing, and operator structures to ensure deal certainty. We bring creative structuring and direct capital relationships to every single-asset and portfolio transaction. 

Learn more about our capital markets

Asset Management 


We provide active oversight to drive hotel profitability and asset value. Our team works with operators to optimise revenue, control costs, and execute capital projects, ensuring your investment performs to its full potential. 

Valuation & Advisory


Our RICS-qualified valuers offer accurate valuations of Belgian hospitality assets. We apply deep knowledge of operating metrics, management contracts, and local investment benchmarks to everything from boutique properties to large-scale leisure destinations. 

Learn more about our valuation & advisory

Project & Development Services


Our team provides comprehensive development consulting, from initial feasibility studies and strategic advisory to development brokerage. We guide clients through the entire lifecycle of a project, ensuring its viability and success. 

Learn more about our project development services

ESG & Sustainability Services


We help clients navigate the complexities of environmental, social, and governance factors. Our services include transaction ESG due diligence, holistic ESG audits, and advisory on achieving key ESG certifications to enhance asset value and resilience. 

Team

John Hubbard - London
Jonathan Hubbard

Head of Hospitality EMEA
London, United Kingdom

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Research

The Investment Atlas - Q1 2025 - Webcard - 750 x 456.jpg
Research • Investment / Capital Markets

European Investment Atlas

Learn where real estate markets stand in the economic cycle, how assets are currently priced and how financing conditions are shaping opportunities. 
Annechien Veulemans • 02/12/2025
Inclusive Cities Barometer
Insights • Sustainability / ESG

Inclusive Cities Barometer

The Inclusive Cities Barometer evaluates the inclusiveness of 44 EMEA cities, including key cities such as Amsterdam, Copenhagen, Glasgow, Gothenburg, Edinburgh, Helsinki, Oslo, Rotterdam, Stockholm.
Dominic Brown • 02/07/2024
pillows on hotel double bed
Research • Valuation

Hospitality Market Trends & Data

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Bořivoj Vokřínek • 14/03/2024
ESG report
Insights • Sustainability / ESG

Environmental, Social and Governance (ESG)

The growing significance of ESG and its impact on the evolution of commercial real estate in Belgium.
05/07/2023
The investment market in Belgium
Insights • Investment / Capital Markets

The investment market in Belgium

Discover our regular update on commercial real estate investment in Belgium for office, retail, industrial and logistics. 
21/03/2023
View All

Frequently Asked Questions

It spans the full investment lifecycle, from market entry and acquisition through to asset management, repositioning, and disposal. Our services include capital markets advisory, valuation, operator selection, and strategic repositioning, tailored with genuine local expertise.

Value goes beyond the headline price. We bring direct experience across management contracts, operator performance, licensing, and local demand dynamics to help buyers and sellers navigate the full transaction process with clarity and confidence.

Repositioning requires a clear-eyed assessment of current performance, the competitive set, and financial feasibility. Key factors include existing management agreements, capital expenditure, and the timeline to stabilised performance. We guide owners through each stage to build a sound business case.

Hospitality assets are operationally intensive. A hotel's value is inseparable from its operating performance, management, and brand. Our team brings dedicated sector knowledge—including backgrounds in hotel operations, ownership, and finance—that generalist advisors often lack.

Sustainability is now a genuine value driver. Investors apply ESG criteria at screening, and lenders are pricing sustainability into financing terms. Energy performance, certifications, and responsible sourcing directly impact asset liquidity and long-term value. We help clients understand their position and identify impactful improvements.

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