Cushman & Wakefield has won the Bronze Prize for Integrated Marketing at the 9th Phoenix Tree Advertising Forum and Award Ceremony held in Shanghai.
The firm received recognition in the Integrated Marketing category thanks to its highly successful 23 FOR 23 marketing campaign around the 2022 China International Import Expo (CIIE) event. Cushman & Wakefield kicked off the bold 23 FOR 23 marketing initiative by exhibiting at CIIE, marking the firm’s debut at the prestigious event. During the six-day event, the firm released four research reports, delivered 18 keynote presentations, organized eight panel discussions and held more than 50 productive meetings with government delegations and clients. The activities proved to be a hit with the domestic and international media, securing 2,800 media mentions with high-profile media outlets, greatly showcasing Cushman & Wakefield’s market-leading position and reinforcing its strong branding.
KK Chiu, Chief Executive, Greater China at Cushman & Wakefield, said: “Cushman & Wakefield is honored to win this significant Phoenix Tree Marketing award, reflecting recognition by our clients, the media and the real estate industry; as well as the hard work and initiative of our dedicated marketing and research colleagues across Greater China.
“We will continue to drive innovative and integrated marketing programs for the benefit of our loyal clients while maintaining our industry leading reputation, and in continuing to bring positive impact to the real estate sector.”
The Phoenix Tree Advertising Forum and Awards focus on marketing creativity and achievements across a variety of industries. The event was initiated in 2015 as the Global Mobile Marketing Summit to share and celebrate excellence in marketing from the business community in China. The Awards are judged by a panel of more than 120 experts who evaluate marketing thinking, innovation, originality, results, and ultimate impact.
About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in approximately 400 offices and 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2022, the firm reported global revenue of US$10.1 billion across its core services of valuation, consulting, project & development services, capital markets, project & occupier services, industrial & logistics, retail, and others. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), Environmental, Social and Governance (ESG) and more. For additional information, visit www.cushmanwakefield.com or follow @CushWake on Twitter.
