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Cushman & Wakefield Releases Report: Greater China Outlook 2025

Mandy Qian • 26/12/2024
Cushman & Wakefield today released its Greater China Outlook 2025 report. The commercial real estate market in Greater China has been influenced by a number of factors over the last couple of years, not least by the macro economy, relevant policies, domestic demand, technological progress and environmental sustainability. Our report generally examines the real estate industry in Greater China and looks to provide an understanding of the aspects that will influence new business opportunity generation in the region in 2025. 
 
The Macro Economy
 
A number of policies rolled out in 2024, will help boost domestic demand and will help stabilize the real estate market on the Chinese mainland in 2025.
 
Hot Themes and Alternatives 
 
Sustainability will continue to be a key trend in the real estate market on the Chinese mainland in 2025. Affordable long term rental housing and data centers are alternative real estate assets which will draw further investor interest on the Chinese mainland in 2025.
 
Office Sector 
 
Office supply will continue to surge in 2025, but this supply will be offset by leasing demand from new and emerging industries as well as landlords willing to further optimize their office assets to remain competitive.
 
Retail Sector
 
Domestic market demand enhancing stimulus measures, a rise in the number of overseas travelers, and a new era in consumption and the growth of “white brand” goods sales will be a big positive for the retail property market on the Chinese mainland in 2025.
 
Industrial Logistics Sector
 
Industrial factory space upgrading and transformation will augment overall activity in the industrial investment market on the Chinese mainland in 2025.
 
Real Estate Investment
 
Overall, real estate investment activity is expected to recover in 2025 in Greater China, however, in the short-term, pricing pressure will remain.
 
Shaun Brodie, Head of Research Content, Greater China, said, “The market will face some challenges, including economic uncertainty and the increasing competition from new supply in commercial real estate. However, the long-term outlook for Greater China real estate remains positive. The growing demand for high-quality assets, coupled with the government's commitment to supporting the real estate sector, suggests that the market will continue to attract investment and generate new business opportunities in the years to come.” 
 
Please click here to download the full report.
 
About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in nearly 400 offices and 60 countries. In 2023, the firm reported revenue of $9.5 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), sustainability and more. For additional information, visit www.cushmanwakefield.com

Media Contact

Mandy Qian
Mandy Qian

Head of Business Development Services, Greater China • Beijing

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