Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting to read:%0A%0A {0} %0A%0A {1}

Cushman & Wakefield Health Challenge: A Project that Combines the Welfare of its Employees with the Wellness of the Planet

Paola Mangia • 16/07/2021

Through an application, each challenge participant could measure their level of sporting activity: either walking, running or simple meditation.

  • Thanks to this initiative, 138 trees have been planted in Madagascar, for the restoration of mangroves in the tropical forest
  • In two months, Cushman & Wakefield employees have maintained an average of over 7,000 steps and 102 minutes of sport per day.

The first edition of the “Cushman & Wakefield Health Challenge 2021” was successfully concluded. The initiative was launched in Italy, following the World Day for Safety and Health at Work, on April 28th. After the long isolation imposed by the pandemic, the Project aimed at multiple objectives: promoting a healthy and conscious lifestyle, encouraging a return to sports and outdoor activities; encouraging team building through healthy competition and fun challenges; contributing to the protection of the environment and forest heritage.

Through an application called "Healthy Virtuoso", each participant could not only measure and keep track of the physical activities daily carried out - from steps taken on the way to the office, to training sessions and meditation - but also engage in long-distance challenges with colleagues, and even make an assessment test of their eating habits. Even if there were prizes for the best “athlete”, what motivated the participation most was the desire to test and improve each one’s performance. Overall, people traveled for 32,700 km, equal to 52 million of steps and 3 million of calories consumed: an average of about 7,000 steps and 102 minutes of sport per day per person.

It’s not just that: with this Challenge, Cushman & Wakefield joined the reforestation campaign "Eden", committed since 2005 in reforestation projects around the world. As a result, 138 new trees - , one for each competing employee, - will be planted in Madagascar, one of the most compromised habitats, where more than 90% of the original forests have been destroyed, or are at risk, and where coastal regions - without the natural protection of dense mangroves - have become vulnerable to extreme weather events.

Thanks to many people who have chosen to join this initiative, in 2021 “Healthy Virtuoso” has committed to planting over 4,000 trees in some of the most disadvantaged areas of the world, in order to support the ecosystem and local populations seriously affected by the effects of deforestation” (Healthy Virtuoso Team).

Contact Media

Paola Mangia
Paola Mangia

Head of Clients Marketing & Communication • Milano


Centro Commerciale
Customers Want To Return To Shops

The desire to go shopping in shopping centres is growing, thanks to the vaccination campaign that is proceeding quickly and a general improvement in sentiment, confirmed by the data on visitor flows recorded in the first 3 weeks of reopening on holidays and pre-holidays.

Paola Mangia • 13/07/2021

With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All