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Italy MarketBeat

Anna Strazza • 21/07/2026

Investment

Activity accelerated in Q2 2026, with volumes up 66% year-on-year, supported by strong liquidity, renewed foreign capital and several large-scale transactions. Retail led the market, driven by a landmark transaction, while Industrial & Logistics recorded a sharp rebound as portfolio deals returned and investor confidence strengthened.  Foreign investors accounted for 77% of quarterly volumes, although domestic capital continued to support activity across sectors

Office

In the second quarter, the office market remained subdued in both Milan and Rome; though quarterly take up showed and improvement, total H1 figures were below the long term averages in both cities. Prime rents showed further growth in Milan +10% YoY but stability in Rome. Investment activity remains concentrated in the two core markets, with Milan recording the highest volume of the quarter, albeit in a context of contained volumes and a prevalence of private and domestic capital. Investors maintain a selective approach, focused on assets with repositioning or conversion potential, offering value appreciation prospects over the medium to long term.

Logistics

The logistics sector recorded a strong performance in H1 2026, with take-up rising 50% YoY to the highest first-half level on record. Demand broadened, with a growing contribution from retail and large-scale distribution players alongside 3PLs. Investments saw a sharp acceleration on the previous quarter supported by the return of portfolio transactions with figures for H1 closing with a 44% increase YoY. Prime rents in Milan and Rome rose to 72 €/sqm/year (+3% QoQ).

Retail 

Retail segment remained resilient in Q2 2026, with prime high street rents stable across leading luxury and mass-market destinations. Leasing activity remained selective, as occupiers focused on premium locations while elevated occupancy costs and limited availability constrained deal completion. On the investment side, retail was the strongest-performing investment sector, driven by a landmark luxury retail transaction. Strong investor appetite across high streets, shopping centres and retail parks supported yield compression.

Hospitality

Hotel investment in Italy reached its highest level in a decade in 2025, €2.5 bn, the highest number recorded since 2007. Value-add strategies accounted for 45% of deals, with the luxury segment absorbing 48% of total capital deployed.

Italy closed 2025 as the top-performing country in Europe for RevPAR growth since 2019 (+53%), reaching €159, driven by sustained rate increases (ADR +55% over the same period). Resort destinations outperformed urban markets, with 5-star and luxury delivering particularly strong results. Hotel demand continues to expand, supported by growing international tourist flows and resilient domestic consumption. Supply growth remains moderate at just +0.2% YoY, generating a favourable structural imbalance that underpins occupancy levels and pricing stability across the market.

Current Marketbeats

Office
Italy Office Data

Office Marketbeat is a summary of the Italy office property sector providing comment on recent trends as well as market data and analysis.

Italy Marketbeat Office Q2 2026

Retail
Italy Retail Data

Retail Marketbeat is a summary of the Italy retail property sector providing comment on recent trends as well as market data and analysis.

Italy Marketbeat Retail Q2 2026

Logistics & Industrial
Italy Marketbeat Logistics

Industrial Marketbeat is a summary of the Italy industrial property sector providing comment on recent trends as well as market data and analysis.

Italy Marketbeat Logistics Q2 2026

Investment imange MB
Italy Investment Data

Investment Marketbeat is a summary of the Italy real estate investment market providing comment on recent trends as well as market data and analysis.

Italy Marketbeat Investment Q2 2026

Hospitality generic card
Italy Hospitality Data

Hospitality Marketbeat is a summary of the Italy hospitality sector providing comments on recent trends as well as market data and analysis.

Italy Marketbeat Hospitality H2 2025

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