Logistics Tenant Profile #20 – Hwasung: How far have you been to Hwasung?

Hwasung is divided into 3 areas: Area 1, represented by Dongtan, Area 2, where universities are concentrated, and Area 3, where many industrial complexes are clustered.

Since ‘18, large-scale supply has begun with the development of the Dongtan Logistics Complex in Area 1. It became a leading last mile/fulfillment base based on its rich hinterland population. Recently, the logistics area in Hwasung has gradually expanded to the west. About 69% of supply areas since ’22 are in in Area 2 and 3. Manufacturing logistics companies such as Samsung Electronics Logitech and SFA has established new bases there.

Since ’22, the number of new permits and construction starts has declined sharply. As of Sep 2024, 160k PY of logistics centers are being prepared for development, but only two of them (30k PY) have started construction, which is expected to reduce the supply compared to the plan. New developments are planned on Yanggam-myeon which is located near Dongtan-Osan area, which is favorable for fast delivery and labor supply, and Jangan-myeon/Ujeong-eup, which has abundant demand from the manufacturing industry.

3PL companies occupy about 29% of Hwasung’s logistics center area, and E-Commerce, Manufacturing, F&B, and Fashion use the most logistics space in order. There are many distribution logistics bases of 3PL companies, such as CJ Logistics and Maersk Contract Logistics. G-market and Coupang operate their fulfillment centers in the Dongtan area. Also, manufacturing logistics centers such as Samsung Electronics Logitech and SFA are concentrated near their production bases, and F&B companies such as HL Holdings, Co-Up Logistics run cold logistics hubs.

Daiso is accelerating its entry into the beauty market with ultra-low and uniform prices and has succeeded in reaching 3 trillion KRW in sales in ’23, which is the first time since its founding. It is emerging as a rival to CJ Olive Young, which holds the No.1 position in the cosmetics market.

CJ Olive Young, a traditional powerhouse in the beauty market, is focusing on enhancing its same-day delivery service and handling international delivery demand. It is strengthening its competitiveness in same-day delivery by securing MFCs in major cities. It plans to build more than 20 MFCs by ‘25. In addition, it has built a logistics center that handles the volume of ‘Olive Young Global Mall’ exclusively.

As an emerging powerhouse, Daiso is strengthening its online business and building logistics infrastructures. Daiso has built a dedicated logistics center in Anseong to handle online volumes smoothly. In addition, it plans to build new hubs in Sejong and Yangju due to the increase in volume and are expected to adjust the delivery area of the existing hub centers and optimize logistics.